Social Media Marketing Specialist I

Knoxville TVA Employees Credit Union • Knoxville, TN

12h • $20 - $22

About The Position

Knoxville TVA Employees Credit Union is seeking a service-minded Social Media Marketing Specialist I to create and manage social media content that attracts new Members, increases current Member product usage, and supports Credit Union goals. The role involves creating original copy, photos, videos, animations, and graphics; managing a monthly content calendar and daily publishing across social platforms; monitoring and responding to user-generated content; and evaluating performance to improve engagement. The specialist collaborates with Marketing teammates, other departments, branches, and event hosts, and captures content at community and branch events. The position also maintains a centralized archive of social media assets and promotes targeted products, services, and initiatives through paid social boosts.

Knoxville TVA Employees Credit Union is a not-for-profit, Member-owned, locally operated financial institution with 25 locations throughout East Tennessee and more than 300,000 Members. Its mission is to help Members grow financially, and its vision is to be Members' First Choice for all Financial Services.

Requirements

• Proficient graphic design and video production/editing skills are required.
• Related experience and/or training, or an equivalent combination of education and experience.
• Ability to create content in accordance with brand voice, guidelines, culture, and standards.
• Ability to use relevant social media platforms and content tools, including Facebook/Meta Business Suite, Instagram, Twitter/X, TikTok, Threads, YouTube, and Reddit.
• Ability to monitor and respond to user-generated content using approved responses.
• Ability to maintain regular and predictable attendance and work cooperatively with others.

Nice To Haves

• Bachelor’s degree or equivalent in Marketing or another relevant field preferred.
• Experience with Google Analytics 4 (GA4) preferred.

Responsibilities

• Demonstrate understanding of Credit Union products and services and use that knowledge to create compelling material that attracts new Members and increases current Member product usage.
• Present products and services in a captivating, relevant manner to increase usage and support Credit Union goals.
• Create original social media content, including copy, photos, videos, stories, reels, animations, and graphics, for platforms including Facebook/Meta Business Suite, Instagram, Twitter/X, TikTok, Threads, YouTube, and Reddit.
• Identify advertising opportunities and trends, optimize opportunities in real time, and foster connections with Members and Prospects.
• Conduct trend research, social listening, and competitive benchmarking to inform content and identify engagement opportunities.
• Create content in accordance with the Credit Union's brand voice, guidelines, culture, and standards.
• Design social media graphics, stories, reels, and animations, and develop original post copy.
• Develop a detailed monthly content calendar tailored to platform audiences and publish and manage daily content across social platforms.
• Support marketing campaigns and promotions.
• Coordinate with Marketing teammates, departments, branches, and event hosts on promotions and event details; attend community and branch events and capture content such as photos, videos, and testimonials.
• Organize and maintain a centralized social media photo and graphics library according to archive rules.
• Use a defined budget to boost social media content for targeted products, services, and initiatives, then analyze results and share findings with management and the digital marketing team.
• Track and analyze content and post performance using platform-native tools and third-party analytics, including Hootsuite, GA4, and Meta Business Suite; use findings to grow engagement and improve performance.
• Monitor, manage, and respond to user-generated content using brand-appropriate language and approved responses; participate in an after-hours social media on-call rotation for one pay period every four weeks.
• Follow Credit Union policies, procedures, and regulations.
• Represent the Credit Union professionally in appearance, behavior, and performance.
• Maintain regular and predictable attendance.
• Work cooperatively with others.
• Perform other duties as assigned.

Benefits

• Employer-paid health and dental insurance monthly premiums.
• Accrual of PTO leave.
• Employer-matched 401(k), with a 50% match up to 6% of employee contributions.
• Employer-paid group life insurance and long-term disability benefits.
• Potential bonus up to 11% of average salary over the past year based on Credit Union-wide goals.
• Paid holidays and paid training.
• Potential pay increases through additional training opportunities.
• Opportunity to earn incentive pay.
• Opportunity to serve the local community.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level