Social Media and Marketing Specialist

Lazy River Products LLC•Dracut, MA

2d•Onsite

About The Position

Lazy River Products is seeking a Social Media & Marketing Specialist to support its day-to-day social media and marketing functions as the company expands. Reporting directly to the Marketing Manager, this person will build and manage the digital presence of Lazy River Products and its PETiva product lines, initially focusing on daily Instagram and Facebook content, with potential expansion to additional platforms. Approximately 75% of the role is devoted to social media, including shooting and editing video, appearing on camera, managing influencer relationships, and analyzing performance data. The remaining 25% supports the broader marketing department through the design of marketing collateral and coordination of social content with upcoming email promotions. The role requires creative execution, community building, analytical thinking, and compliance with Massachusetts cannabis advertising regulations and platform policies.

Requirements

High school diploma or GED.
Two to four years of proven cannabis social media or marketing experience, and/or a strong portfolio demonstrating successful content creation and audience building.
Proven videography and photography skills, including shooting high-quality footage and editing engaging short-form video.
Comfort and confidence appearing on camera, and ability to direct others during video shoots.
Strong writing skills and ability to adapt to a boundary-pushing, industry-expert lifestyle brand voice.
A data-driven mindset and organizational skills to manage a content calendar and multiple deadlines.
Proficiency with Microsoft applications, Windows 10, and basic computer and internet navigation.
Strong leadership, written and verbal communication, organizational, and multitasking skills.
Commitment to learning and continuous development.
Valid driver’s license, dependable transportation, and flexibility to capture content at evening, weekend, or off-site events as needed.
Must be at least 21 years of age and comply with legal and company requirements for working in the industry.
Must undergo a background check, including a CORI check, as a condition of employment.

Nice To Haves

College degree.
Experience managing social media within a highly regulated industry such as cannabis, alcohol, or finance.
Previous Massachusetts cannabis industry experience.
Proficiency with Canva, Adobe Creative Suite, or similar content creation and design programs.
Experience sourcing influencers, managing creator networks, or executing brand-to-brand collaborations.

Responsibilities

Shoot, edit, and publish high-quality daily organic content for Instagram and Facebook using company-provided equipment.
Appear regularly on camera as one of the brand’s key representatives and direct others during video shoots.
Source creators, celebrities, and cannabis influencers; lead initial outreach and pitch meetings; and collaborate with marketing and finance leadership on budgets and contract negotiations.
Serve as the primary marketing contact for vendor partners and other brands to plan and execute cross-promotional campaigns after target brands are identified.
Track monthly performance metrics, identify trends, translate data into business insights, and recommend strategic next steps.
Design digital and physical marketing assets for retail.
Enter promotional data into the email marketing calendar and develop social content for promotions.
Maintain an engaging lifestyle brand voice while complying with Massachusetts cannabis advertising regulations and platform policies.
Perform additional duties as assigned.