Social Media Manager, Organic

Neighborly•Irving, TX

6d•Hybrid

About The Position

The Social Media Manager, Organic is responsible for day-to-day social content execution across multiple platforms and brands. Working within the strategic framework and content pillars established by the Sr. Social Media Manager, this hands-on role develops ideas, creates and publishes content, manages posting schedules, monitors performance, and engages with audiences. The role adapts execution to each brand's needs while delivering consistent, brand-aligned output across a multi-location franchise system. This position is on the Creative Services team.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
3–5+ years of experience in social media, content creation, or digital marketing.
Experience managing multiple social accounts or brands simultaneously.
Experience creating and editing short-form video, graphics, carousels, and social copy.
Experience with social publishing, scheduling, community management, and post-level performance reporting.

Nice To Haves

Experience supporting franchise, multi-location, home services, or distributed business models.
Experience working across multiple consumer-facing brands.
Experience repurposing integrated campaign assets for organic social channels.

Responsibilities

Develop content ideas within established content pillars, identifying gaps and opportunities based on trends and performance data.
Create and edit social-first content, including short-form video, graphics, carousels, and captions, for Instagram, Facebook, TikTok, YouTube Shorts, and Google Business Profile.
Repurpose campaign assets and brand materials into platform-specific formats.
Manage day-to-day posting, scheduling, and quality assurance across assigned social accounts, adapting content calendars in alignment with the Sr. Social Media Manager's direction.
Monitor post-level performance, including engagement, reach, video views, and saves, and identify trends and insights to inform content strategy.
Monitor comments, messages, and brand mentions, engaging with audiences in accordance with established community management guidelines.
Package and distribute national content for scalable use across franchise locations while maintaining brand consistency.