Media Specialist (Paid & Organic)

Homemakers Furniture•Urbandale, IA

13d•Onsite

About The Position

Homemakers Furniture is hiring a Media Specialist (Paid & Organic) to build, launch, optimize, and report on paid and organic media campaigns across search, social, and display channels. The role works with marketing, creative, content, campaign planning, and analytics teams to execute approved campaign plans accurately, implement tracking, measure performance, and improve results over time. The position is based on-site at Homemakers Furniture's Urbandale, Iowa location.

Requirements

Bachelor’s degree in Business, Marketing, Communications, or relevant experience.
Experience managing paid media and/or organic social campaigns; ideally 2–5 years.
Hands-on experience managing campaigns in Google Ads and Meta Ads Manager.
Working knowledge of Google Analytics 4 (GA4) and campaign tracking, including tag management, UTMs, and conversion tracking.
Strong analytical skills and proficiency in Excel or Google Sheets, with the ability to make decisions from data.
Excellent written and verbal communication skills for sharing results and recommendations in clear, actionable terms.
Strong attention to detail, organization, and commitment to continuous improvement across multiple concurrent campaigns.
Ability to sit, stand, and move throughout an office environment for extended periods; occasional lifting up to 50 lbs.

Nice To Haves

Experience with display or programmatic platforms.
Experience with data visualization or reporting tools.

Responsibilities

Build and launch paid media campaigns in advertising platforms using approved plans and assets, including audiences, targeting, budgets, bidding, and placements.
Set up, schedule, and manage organic social content in publishing platforms in alignment with the marketing content calendar.
Implement campaign tracking, including UTMs, pixels, conversion events, and naming conventions.
Review platform builds before launch for accuracy, links, tracking, and brand standards.
Resolve placement errors or missed postings flagged by the team.
Monitor performance and pacing against KPIs, such as conversion rate, cost per acquisition, and return on ad spend; adjust bids, budgets, audiences, creative, and placements to meet goals.
Plan, run, and document A/B tests and apply learnings to future campaigns.
Identify underperformance and scaling opportunities early, and share recommended next steps with the marketing team.
Deliver weekly, monthly, and post-campaign performance reports for paid and organic channels using established metrics and definitions, platform and vendor dashboards, and analytics tools.
Partner with the Lead Insights Analyst to translate findings into campaign changes, maintain consistent tagging for dashboards, and flag tracking gaps or data quality issues.
Partner with the campaign planning team to confirm platform specifications and timing needs and flag missing or off-spec materials before go-live.
Share results and recommendations with creative, content, and marketing team members in technical and business terms.
Stay current on platform updates, ad policies, and best practices and share them with the team.