Paid Media Implementation Specialist

HigherVisibility•Memphis, TN

3d•$50,000 - $60,000•Remote

About The Position

HigherVisibility is seeking a Paid Media Implementation Specialist to execute, maintain, and quality-check paid advertising campaigns across Google Ads and Meta for assigned client accounts. The role supports campaign launches and ongoing maintenance, ensuring work is accurate and aligned with approved requirements, strategies, templates, and processes. The specialist works closely with the Paid Media team to monitor account activity, troubleshoot routine issues, document campaign work, and escalate issues requiring additional technical or specialist support. This is a hands-on, execution-focused role suited to someone who values accuracy and consistency and can work independently in a remote environment while collaborating with a team.

Requirements

Approximately 2–4 years of relevant experience in paid media execution, digital marketing operations, or a comparable campaign implementation role.
Hands-on experience building, launching, or maintaining campaigns in Google Ads and Meta Ads Manager.
Working knowledge of campaign settings, geographic targeting, budgets, lead forms, and basic conversion tracking.
Strong attention to detail, organizational skills, and commitment to accuracy and quality.
Ability to manage multiple requests, prioritize tasks effectively, and meet deadlines in a fast-paced environment.
Clear, professional communication skills and dependable follow-through.
Strong problem-solving abilities and sound judgment when deciding whether to troubleshoot independently or escalate an issue.
Comfort working with spreadsheets, CRM systems, project-management platforms, and other marketing technology tools.
Ability to quickly learn new systems, follow established processes, and adapt to evolving client and campaign needs.
Self-motivated and accountable, with the ability to work independently in a remote environment.
Positive, team-oriented attitude and willingness to collaborate, contribute, and support shared goals.

Responsibilities

Build, launch, and update Google Ads and Meta advertising campaigns using approved templates, creative assets, targeting parameters, budgets, and promotional schedules.
Perform routine campaign maintenance, including approved geographic and budget adjustments, creative updates, URL corrections, and campaign pauses or restarts.
Conduct pre-launch quality assurance checks to confirm client information, campaign settings, tracking links, and lead forms meet approved requirements.
Monitor lead delivery through established tracking and integration workflows, document findings, and escalate issues that require additional technical or specialist support.
Monitor assigned account alerts and recently launched campaigns, and troubleshoot straightforward delivery issues, including payment method updates and advertiser verification requirements, according to documented procedures.
Support account readiness by reviewing access permissions, verification status, and billing-related issues, and coordinate next steps with appropriate team members.
Maintain accurate CRM records, project trackers, campaign documentation, and implementation notes.
Contribute to improving repeatable processes, checklists, and workflows.