Google Ads Specialist- Paid Media

HIP • Cantonment, FL

1d • Remote

About The Position

The Google Ads Specialist is part of the Paid Search team and manages lead-generation campaigns, primarily through Paid Search, for orthodontic and dental practices. The role owns campaign performance and works with the Partner Success team to communicate strategy and results. Campaign work may also include LSA, ChatGPT, and occasionally Microsoft Ads or Adroll remarketing. The specialist manages budgets and bids, writes ad copy, analyzes performance, and recommends actions to improve lead volume, lead quality, and ROI. This is a full-time remote W2 position for domestic candidates located in the United States, with a schedule of 8 a.m. to 5 p.m. CST, Monday through Friday.

Requirements

• At least 2 years of experience in a similar role.
• Hands-on experience managing lead-generation campaigns.
• Expertise in Paid Search and understanding of how campaign and platform types work together.
• Expertise in Google Search and Performance Max campaigns.
• Strong analytical skills and proficiency with data analysis tools to evaluate performance and make data-driven decisions.
• Ability to troubleshoot performance issues, make data-driven suggestions, meet performance KPIs, and optimize campaigns to maximize ROI.
• Excellent written and verbal communication skills, including the ability to collaborate with internal teams and explain complex information to partners.
• Strategic thinking and a proactive approach to identifying opportunities to improve ROAS.
• Strong organization and attention to precision in budget pacing and campaign details.
• Ability to work effectively in a fast-paced, collaborative environment with shifting priorities, take ownership of campaign outcomes, and maintain high standards for communication, organization, and execution.
• Comfort using or learning ClickUp, Asana, HighLevel (CRM), Slack, Zoom, Gmail, and Google Workspace.
• Reliable high-speed internet and a dedicated, distraction-free remote workspace.
• Must be located in the United States.

Nice To Haves

• Experience managing lead-generation campaigns in the orthodontic or dental niche.

Responsibilities

• Create and continuously optimize lead-generation campaigns for orthodontic and dental practices, primarily in Paid Search.
• Own ad performance and meet KPIs across multiple media channels and a range of budgets.
• Troubleshoot performance issues quickly and develop action plans to improve results.
• Identify opportunities and areas for improvement within partner accounts, and work with the team to develop and implement strategies.
• Analyze performance using tools inside and outside Google Ads and recommend data-driven strategies.
• Monitor spend and bids daily to ensure partners pace their budgets evenly and use their budgets by the end of the month.
• Write precise, high-quality ad copy tailored to each partner’s goals and priorities.
• Work with the Partner Success team to answer partner questions, communicate strategy updates, and provide recommendations.
• Collaborate with SEO, Web, Creative, Sales, and Support teams to communicate and address partner needs.
• Provide clear, timely reporting that demonstrates campaign effectiveness and ROI.
• Refine processes continually and stay current on industry trends and best practices.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance
• Life insurance
• PTO eligibility after 90 days of hire: 10 vacation days in the first year, unlimited PTO starting in year two, flexible partial days, and sick/personal days.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed