Marketplace Paid Ads Specialist
About The Position
The Marketplace Paid Advertising Specialist develops, manages, and optimizes paid advertising programs across the company's marketplace channels. The role owns day-to-day execution and performance for Amazon PPC, Amazon International PPC, Walmart Connect, Target+, and TikTok advertising campaigns. Reporting to the Marketplace Manager, the specialist drives marketplace growth through strategic budget allocation, campaign optimization, keyword management, bid adjustments, and ongoing performance analysis. Paid media strategy and performance are the core functions, with additional support for marketplace growth through SEO-driven listing optimization, content audits, and improvements to search visibility that enhance organic and paid performance.
Requirements
- At least 3 years managing digital or marketplace advertising, with proven Amazon PPC experience.
- Strong grasp of advertising metrics, attribution, and optimization.
- Working knowledge of marketplace SEO and listing best practices.
- Proficiency in Excel.
- Strong analytical, problem-solving, communication, and project management skills.
- Experience managing budgets and performance targets while juggling multiple campaigns in a fast-paced setting.
Nice To Haves
- Walmart, Target, or TikTok advertising experience.
Responsibilities
- Create, launch, and maintain campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Walmart Connect, Target Roundel, and TikTok.
- Conduct keyword research and ongoing optimization through bid adjustments, keyword harvesting, and negative keywords.
- Monitor performance daily and analyze metrics including ROAS, ACOS, TACOS, CPC, CTR, CVR, and sales impact.
- Design and run tests across keywords, creatives, audiences, placements, and bidding strategies.
- Track trends and competitor activity, and coordinate with marketplace teams on launches, promotions, seasonal campaigns, and inventory.
- Audit listings for content quality and compliance, and improve titles, bullets, backend search terms, A+ Content, and images for paid and organic visibility.
- Use search term data to guide listing updates.
- Build recurring reports and dashboards, present insights to management, provide monthly, quarterly, and annual summaries, and support forecasting and budget planning.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
