Paid Ads Specialist (SA)

D2B

About The Position

We are seeking an experienced, proactive Paid Ads Specialist to lead, optimize, and scale paid media strategies across Google, Bing, and Meta platforms. Sitting at the center of our digital marketing operations, this is a high-visibility, client-facing role that requires strong technical capability, strategic campaign management, and senior leadership qualities. You will be responsible for driving ROI for a diverse client portfolio, maintaining key client relationships, providing cross-departmental overviews to the Marketing Manager, and mentoring junior team members. If you thrive in a fast-paced agency environment and can turn complex data into clear, actionable client strategies, we want to hear from you.

Requirements

Minimum 3+ years of hands-on experience managing paid ad campaigns within a fast-paced agency setting (essential).
Exceptional verbal and written English communication skills; comfortable presenting to senior client executives and holding strategic conversations.
Advanced working knowledge of Google Search Console, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Merchant Center, Meta Business Suite, and Bing Ads.
Practical experience working alongside popular e-commerce and CMS platforms, including Shopify, WordPress, Magento, and Aero.
Solid understanding of best practices for international paid search strategies and multi-region campaign deployment.
Proven track record of analyzing complex data, translating metrics into strategic recommendations, and clearly articulating campaign value to stakeholders.
High level of ownership over departmental output, client satisfaction, and performance targets.

Responsibilities

Perform comprehensive audits on existing paid advertising accounts (Google Ads, Microsoft/Bing Ads, and Meta Ads Manager) to identify performance gaps, growth opportunities, and efficiency wins.
Design, build, and execute tailored multi-channel paid strategies aligned with client growth objectives.
Conduct detailed keyword research, audience segmentation, and competitor analysis to maximize return on ad spend (ROAS).
Confidently configure product feeds (Google Merchant Center), set up conversion tracking, and deploy tags via Google Tag Manager.
Collaborate with web developers and use CMS platforms (WordPress, Shopify, Magento, Aero) to ensure seamless landing page and tracking implementations.
Act as a key strategic partner for clients, building long-term trust through transparent communication and clear results.
Create compelling, data-driven Paid Ad proposals and pitch presentations for prospective clients.
Maintain detailed monthly reporting systems to communicate performance trends, conversion metrics, and campaign value directly to client stakeholders.
Address performance concerns or escalations proactively, delivering strategic solutions to secure long-term client retention.
Guide and mentor junior specialists, overseeing workload distribution, quality control, and standard operating procedures (SOPs).
Deliver regular department overviews and key campaign performance data to the Marketing Manager.
Identify knowledge gaps across the team and deliver targeted training sessions to maintain departmental excellence.
Embody and reinforce company core values across all team interactions and client touch points.