Paid Ads Specialist (Google + Meta)
THE/STUDIO•Capon Bridge, WV
•Remote
About The Position
THE/STUDIO is building the operating system for product creation, combining modern SaaS technology with custom manufacturing. They are a profitable, fully remote company seeking a visionary operator to revolutionize the global supply chain. This role involves owning paid acquisition on Google and Meta, focusing on new-customer revenue and an affordable Customer Acquisition Cost (CAC). The specialist will manage the entire process from campaign execution to reporting, leveraging AI for efficiency. The position offers direct access to leadership, product and strategic influence, and rapid growth opportunities in a fast-paced environment.
Requirements
- 5+ years of hands-on paid acquisition experience, having built and run accounts personally.
- Personally managed $50k+ per month on Google Ads, with strong knowledge of automated bidding (tROAS, tCPA, value-based bidding, PMax) and understanding of its limitations.
- Experience building a Meta account from scratch.
- Proficiency in thinking with unit economics (margin, AOV, LTV, payback, break-even CAC).
- Experience optimizing toward new-customer revenue, not just all conversions.
- Ability to build audiences from first-party data and research, and demonstrate the origin of best audiences.
- Ability to come up with creative concepts and trace winners back to customer insights; portfolio required.
- Experience running or reading incrementality tests and explaining attribution windows and models.
- Ability to explain the connection between CRM sales and Google/Meta platforms, including potential points of failure.
- Experience hiring, briefing, and managing freelancers or agencies independently.
- Experience launching at least one new paid channel from zero, with the ability to explain the decision-making process for success or failure.
- Experience running campaigns for products sold across several countries.
- English level: C1/C2.
- Daily use of AI for research (reviews, call transcripts, competitor ads, search terms).
- Experience generating creatives with image and video AI models.
- Experience using AI to build custom reports and visualizations from raw data.
- Development of workflows, prompts, or agents that save significant time weekly.
- Ability to identify and correct errors in AI output before deployment.
Nice To Haves
- 1-2 years in a performance agency.
- Experience in e-commerce, custom products, merch, or print-on-demand.
- Experience with a funnel mixing self-serve checkout and sales-led deals.
- Experience with server-side tracking, HubSpot, or Pipedrive.
- Experience with Microsoft Ads or LinkedIn Ads.
Responsibilities
- Own paid acquisition on Google and Meta, driving new-customer revenue at an affordable CAC.
- Scale and sharpen a large Google Ads account using automated bidding and value-based bidding strategies.
- Build Meta ad accounts from the ground up, including account structure, testing framework, and creative production systems.
- Mine audiences from first-party data (CRM segments, customer lists, search terms) and research.
- Mine insights from customer reviews, sales call transcripts, support tickets, forums, and competitor ads to inform campaign angles.
- Ideate and produce a steady flow of new creative concepts, judging them by angle and hook.
- Utilize AI for creative production (statics, UGC-style video, motion) and brief designers when human input is needed.
- Manage campaigns based on unit economics (margin, AOV, LTV, payback, break-even CAC), not just platform ROAS.
- Design and execute incrementality and attribution tests (holdout, geo, lift tests).
- Log and analyze every test, win or lose, with a clear hypothesis and primary metric.
- Ensure accurate conversion tracking across platforms (GA4, GTM, CAPI, offline conversions).
- Identify when results depend on external factors (server-side tracking, landing page CRO, etc.) and propose solutions (freelancers, agencies).
- Develop clear launch approaches for testing new paid channels beyond Google and Meta.
- Provide weekly reporting on spend, new customers, CAC, and revenue by channel, with clear definitions for all numbers.
Benefits
- A real budget and the freedom to spend it well.
- Opportunity to work with a Head of Marketing who is hands-on with accounts.
- Properly fixed tracking for accurate results measurement.
- Your call on tools and AI subscriptions.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
