Senior Google Ads Specialist

Mira Home • Lindon, UT

9h • $95,000 - $125,000 • Onsite

About The Position

This is a hands-on individual contributor role focused on owning and scaling Google Ads for the company. The specialist will be responsible for the end-to-end management of Google Search, Local Services Ads, and potentially Performance Max, Microsoft Ads, YouTube, and Demand Gen. The role requires building and managing a multi-location account structure, executing keyword strategy, ad copy, bidding, and budgets. Success will be measured by customer acquisition cost (CAC), revenue, and customer volume, rather than traditional click-based metrics. The position involves owning Google-side tracking, forecasting, budget allocation, developing a playbook for new market launches, and collaborating with creative and web teams for landing page improvements. Regular reporting on changes, rationale, and future plans is expected.

Requirements

• 5+ years of hands-on Google Ads experience with direct ownership of strategy, budgets, and results.
• Experience in pest control, HVAC, plumbing, electrical, roofing, landscaping, or other home services or multi-location lead generation.
• At least $100,000 a month in Google Ads personally managed, and spend that grew without losing efficiency.
• Hands-on Local Services Ads experience.
• Measurement skills: GTM, GA4, enhanced conversions, offline conversion imports, and call tracking (CallTrackingMetrics, CallRail, or similar).
• Clear writing and plain explanations for leadership.
• Strong Excel or Google Sheets skills.

Nice To Haves

• Pest control experience, in-house or agency.
• Six-figure monthly Google Ads budgets.
• A Google channel built or rebuilt from a low base, or new local markets launched from scratch.
• Value-based bidding fed by CRM data.
• Experience with Field চিকিৎসার, ServiceTitan, PestPac, Salesforce, or HubSpot.
• Call-driven lead generation at scale, incrementality testing, and Google Ads certification.

Responsibilities

• Own Google Search and Local Services Ads across every market, and expand into Performance Max, Microsoft Ads, YouTube, and Demand Gen where they earn budget.
• Build a multi-location account structure that holds up as the company grows.
• Run keyword strategy, search term mining, match types, negatives, geo targeting, ad copy, bidding, budgets, and ad scheduling.
• Run LSA in every market: verification, service categories, budgets, and daily lead disputes.
• Separate high-value demand from low-value demand, and protect brand terms.
• Own Google-side tracking (GTM, GA4, conversion actions, enhanced conversions, call tracking) and work with dev and data teams to send customer data back to Google.
• Forecast spend, leads, customers, and CAC by market, and move budget to where the next dollar works hardest.
• Build a repeatable playbook for launching new markets.
• Find landing page improvements and test them with creative and web teams.
• Run a documented testing roadmap and change log, and report weekly on what changed, why, and what's next.

Benefits

• Base salary of $95,000 to $125,000, based on experience
• Comprehensive benefits package: health, dental, vision, life, and disability insurance
• 401(k) matching
• Paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed