Remote Google Ads & Paid Search Specialist

Pearl

11h • Remote

About The Position

The Google Ads & Paid Search Specialist will own Google Ads for a family-owned B2B company serving luxury hospitality and commercial clients. The role brings paid search management in-house from an external agency and focuses on high-ticket B2B lead generation. Working with a distributed global team and directly with sales and leadership, the specialist will use customer needs and buying-cycle insights to develop campaigns and identify opportunities for growth. Success in the first 90 days means understanding the sales cycle and achieving measurable reductions in Cost Per Lead and Customer Acquisition Cost. The role is remote from anywhere in LATAM, with an EST work schedule, flexible hours, and some US-hours overlap for sales calls and strategy sessions.

Requirements

• At least 3 years of hands-on Google Ads management experience, including at least 2 years in B2B lead generation; e-commerce and B2C experience alone do not meet this requirement.
• Experience owning campaigns end to end, including keyword research, bidding strategy, ad copy, budget management, and performance reporting.
• Documented reductions in Cost Per Lead and Customer Acquisition Cost on a CV, with specific percentages or figures.
• Experience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles.
• Direct experience working with a sales team, using lead-quality or MQL/SQL feedback to adjust keywords and audiences.
• Hands-on experience with a project management tool such as Monday.com, Asana, Trello, or ClickUp.
• English proficiency at C1+ CEFR level, with client-facing fluency.

Nice To Haves

• Prior exposure to luxury goods, hospitality, or high-end commercial products.
• Google Analytics 4 and Looker Studio reporting experience.
• CRM experience with HubSpot, Salesforce, or Zoho for tracking lead quality.
• Experience transitioning Google Ads management from an external agency to an in-house team.

Responsibilities

• Manage Google Ads accounts end to end for B2B lead generation campaigns.
• Optimize bidding, campaign structure, and ad copy to reduce Cost Per Lead and Customer Acquisition Cost.
• Expand keyword research across luxury hospitality and commercial markets.
• Coordinate landing page updates with the team to improve conversion rates.
• Join internal sales calls and strategy sessions to understand customer needs and buying cycles.
• Identify and test new keywords, audience segments, and vertical opportunities based on sales input.
• Translate sales feedback into campaign changes and proposals for new channels.
• Track and report campaign performance against lead-volume and cost targets.
• Share data-backed recommendations with leadership regularly.
• Run structured tests and document results to drive continuous improvement.
• Plan and track deliverables in Monday.com or a similar project management tool.
• Keep the decision-maker and HR contact informed of priorities, progress, and blockers across time zones.

Benefits

• Competitive salary based on experience and skills.
• Fully remote work from anywhere.
• Team recognition incentives for maintaining 100% CRM hygiene and on-time reporting.
• Generous PTO in accordance with company policy.
• HMO coverage after 3 months for full-time employees based in the Philippines.
• Direct mentorship from international industry experts.
• Ongoing access to learning and development resources.
• Opportunities to connect with professionals worldwide.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed