Paid Media Specialist

Clients Blackbox, Inc.•Allen, TX

3d•Remote

About The Position

Clients Blackbox is a performance marketing agency specializing in Meta advertising for Registered Investment Advisors. The agency helps financial advisors grow their practices by generating qualified appointments with high-net-worth prospects, using a video sales letter methodology that has generated more than $45 billion in AUM pipeline. This hands-on strategist role owns client accounts from strategy through execution, combining client relationship management with campaign performance. The specialist manages a portfolio of accounts, leads bi-weekly client calls, manages Meta campaigns, monitors results, contributes to ad messaging, and serves as the primary point of contact for clients. The role reports to the Associate Director of Operations and is accountable for client results, relationships, and retention. The role also involves technical campaign execution, including setting up and troubleshooting tracking, Meta pixels, and conversion events; configuring Calendly integrations, Zapier automations, and lead-routing workflows; and resolving issues between advertising platforms and client systems. The specialist proactively monitors tracking and lead flow to prevent issues from affecting client results.

Requirements

At least 4 years of hands-on paid media experience, with a strong focus on Meta advertising.
Experience managing multiple client accounts simultaneously and leading client-facing conversations.
Proven ability to manage campaigns toward defined performance targets while supporting client retention.
Experience with conversion tracking, pixels, and basic marketing automation.
Strong communication, organization, and problem-solving skills.
Ability to take ownership, investigate issues, determine what needs to change, and act.
Comfort being accountable for results and explaining performance clearly to clients who may not speak marketing.
Ability to work quickly across multiple accounts while remaining organized and detail-oriented.

Nice To Haves

Financial services marketing experience.
Lead-generation and appointment-setting campaign experience.
Video sales letter marketing experience.
High-ticket or considered-purchase funnel experience.
Direct-response advertising experience.

Responsibilities

Own a portfolio of client accounts and serve as the primary point of contact.
Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
Translate campaign data into clear, actionable recommendations for non-technical clients.
Build client relationships that support retention, renewals, and referrals.
Proactively solve account issues to support stability and growth.
Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
Monitor campaign performance daily and adjust based on cost per appointment and other key metrics.
Diagnose underperforming campaigns and develop strategies to improve results.
Test audiences, messaging, and creative to identify opportunities for stronger performance.
Contribute to ad copy and campaign messaging.
Set up and troubleshoot tracking, Meta pixels, and conversion events.
Configure Calendly integrations, Zapier automations, and lead-routing workflows.
Resolve technical issues between advertising platforms and client systems.
Monitor tracking and lead flow to prevent issues from affecting client results.