Paid Media Specialist
About The Position
The Paid Media Specialist will execute and optimize full-funnel paid media campaigns across multiple digital channels. The role combines campaign management, creative coordination, and performance analysis, working with internal teams and external partners to deliver campaigns that produce measurable results. The position partners with the Senior Paid Media Manager and collaborates with eCommerce, brand, retail, and creative teams. It is remote and available in the Central or Eastern time zone. Salary is commensurate with experience, and a comprehensive benefits package including paid time off is offered.
Requirements
- At least 3 years of experience in paid media campaign management, including programmatic and social media (Meta and X).
- Hands-on experience with DSPs, including campaign planning, trafficking, execution, and optimization.
- Proven ability to optimize campaigns against performance KPIs such as ROAS, CPA, CPC, and CTR.
- Experience collaborating with creative and other cross-functional teams.
- Excellent organizational and communication skills, with strong attention to detail.
Nice To Haves
- Experience buying with Basis DSP.
Responsibilities
- Partner with the Senior Paid Media Manager to develop and execute multi-channel paid media campaigns.
- Maintain proactive, consistent communication with media partners on campaign planning, execution, performance, and problem resolution.
- Build and optimize paid media campaigns across advertising platforms, ensuring targeting aligns with campaign objectives.
- Analyze and summarize media performance metrics across channels and provide actionable insights to improve ROAS and campaign effectiveness.
- Collaborate with eCommerce, brand, retail, and creative teams to execute digital marketing strategies.
- Brief creative needs and work with internal teams or external vendors to develop and launch assets on schedule.
- Manage stakeholder feedback on creative and ensure timely delivery of assets.
- Support implementation of the testing calendar, test new creative, tactics, and tools, and apply learnings to optimize day-to-day strategies.
- Stay current on platform updates, marketing trends, and media technology.
Benefits
- Comprehensive benefits package including paid time off.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
