Advanced Paid Search Media Specialist

Allen & Gerritsen • Boston, MA

4d

About The Position

A&G is seeking a seasoned paid search specialist to join its expanding in-house Search practice under the leadership of the VP of Media. The specialist will be the primary point of contact for paid search and play a pivotal role in planning and executing campaigns, including keyword and competitor research, budgeting, and text-ad creation. The role manages, optimizes, and scales campaigns across Google Ads, Bing/Microsoft Ads, and emerging search spaces.

The position supports clients across industries such as financial services, tourism, and consumer healthcare products. It combines strategic campaign planning and optimization with client service, collaboration across internal teams, and efforts to advance search expertise within A&G and for its clients.

Requirements

• Bachelor’s degree in Advertising, Analytics, Marketing, Communication, Media, or equivalent relevant experience.
• At least 3 years of full-time paid search marketing experience, excluding internships.
• Ability to independently plan, execute, and optimize search marketing campaigns.
• Relevant experience in advertising, marketing, communication, or media, and understanding of search marketing’s role in a broader go-to-market strategy.
• Examples of work demonstrating critical thinking or other differentiators; applicants should specify their contributions to group work.
• Confidence with mathematical skills and principles.
• Strong verbal and written communication skills.
• Positive attitude, accountable work ethic, friendly disposition, and sense of humor.

Nice To Haves

• Master’s degree in a related field.
• Paid search platform certifications or completed coursework in Google and/or Bing platforms.
• SEO experience within Google and/or Bing platforms.
• Self-starter and independent thinker.
• Attention to detail, organization, effective time management, and ability to prioritize workload with minimal supervision.
• Enjoyment of problem-solving in a fast-moving media environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and/or equivalent Google products (Docs, Sheets, Slides).
• Strong interpersonal skills and/or high emotional intelligence.

Responsibilities

• Work with key stakeholders and internal departments to help lead A&G’s paid search practice.
• Understand developments and trends in search engine marketing and apply them to clients’ goals.
• Oversee the strategic development of client search plans, optimize operations, and drive business results.
• Manage and mentor internal teams and outside or third-party vendors as needed.
• Organize and optimize keyword and text-ad portfolios across clients.
• Develop testing strategies to improve client performance.
• Monitor beta tests and changes in platform policies.
• Drive innovation and education about search channels within the organization and externally with clients.
• Lead and assist with media-plan development and client presentations.
• Serve as a primary client contact and liaison for internal department communications.
• Work with analytics teams to evaluate performance and troubleshoot tagging and reporting.
• Work with SEO teams to integrate efforts and support client outcomes.
• Prepare and maintain media-buying documents, including authorizations, insertion orders, and flowcharts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior