Advanced Paid Search Media Specialist

Allen & Gerritsen • Boston, MA

2d

About The Position

A&G is seeking a seasoned paid search specialist to join its expanding in-house Search practice under the leadership of the VP of Media. The specialist will serve as the primary point of contact for paid search and play a central role in planning and executing campaigns, including keyword and competitor research, budgeting, and text ad copy creation. The role manages, optimizes, and scales campaigns across Google Ads, Bing/Microsoft Ads, and emerging search spaces for clients in a range of industries. The specialist will help achieve client objectives, lead and support the agency's search practice, and collaborate with internal teams, clients, and external vendors. A&G describes itself as an independent agency with offices in Boston and Philadelphia and emphasizes creativity, innovation, collaboration, inclusion, and professional growth.

Requirements

• Bachelor's degree in Advertising, Analytics, Marketing, Communication, Media, or equivalent relevant experience.
• At least 3 years of full-time paid search marketing experience, not obtained through internships.
• Ability to independently plan, execute, and optimize search marketing campaigns.
• Relevant experience in advertising, marketing, communication, or media, and understanding of how search marketing contributes to a broader go-to-market strategy.
• Examples of work demonstrating critical thinking or other differentiators; candidates should identify their contributions to group work.
• Confident mathematical skills and understanding of mathematical principles.
• Refined verbal and written communication skills.
• Positive attitude, accountable work ethic, friendly disposition, and sense of humor.

Nice To Haves

• Master's degree in a related field.
• Paid search platform certifications or coursework in Google and/or Bing platforms.
• SEO experience with Google and/or Bing platforms.
• Self-starter and independent thinker.
• Attention to detail, organization, effective time management, and ability to prioritize workload with minimal supervision.
• Enjoyment of solving problems in a fast-moving media environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and/or equivalent Google products (Docs, Sheets, Slides).
• Strong interpersonal skills and/or high emotional intelligence.

Responsibilities

• Work with key stakeholders and internal departments to help lead A&G's paid search practice.
• Stay informed about the SEM landscape and trends, and apply them to clients' goals.
• Oversee strategic development of client search plans, optimize operations, and drive business results.
• Manage and mentor internal teams and outside or third-party vendors as needed.
• Organize and optimize keyword and text ad portfolios across clients.
• Develop testing strategies to improve client performance.
• Monitor beta tests and policy changes.
• Promote innovation and education about search channels within the organization and with clients.
• Lead and assist with media plan development and client presentations.
• Serve as a primary client contact and coordinate communication across internal departments.
• Work with the analytics team to evaluate performance and troubleshoot tagging and reporting.
• Work with the SEO team to integrate efforts and improve client outcomes.
• Prepare and maintain media buying documents, including authorizations, insertion orders, and flowcharts.

Benefits

• Culture that encourages continuous learning and professional growth.
• Opportunity to work with a diverse range of clients across industries.
• Collaborative and creative team environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior