Paid Media Specialist
About The Position
CGI Digital | HelloNation is hiring a Paid Media Specialist for an entry-level training position intended to develop the employee into a Google Ads Coordinator. The role supports Google Ads Coordinators while providing hands-on experience with live advertising campaigns for businesses across healthcare, legal, home services, and other industries. Previous Google Ads experience is not required, but familiarity with Google Ads is listed among the required qualifications. The Specialist will assist with campaign creation and optimization, monitor advertising performance, support reporting and campaign onboarding, and learn to manage campaigns independently. The position offers coaching and certification support, with increasing responsibility as technical and communication skills develop. After advancing to Coordinator, the employee may become eligible for bonuses and commissions based on client growth and retention. The role is full-time and remote, with a hybrid option in Rochester, NY. The base salary range is $45,000–$48,000, with a quarterly performance bonus tied to client retention and account growth, targeting $5,000 per year.
Requirements
- Familiarity with Google Ads, particularly Search campaigns, keywords, and campaign performance metrics.
- Strong analytical and problem-solving skills, including the ability to interpret data and identify trends.
- Ability to learn new software, advertising platforms, and processes quickly.
- Strong written and verbal communication skills.
- Excellent organizational skills, attention to detail, and ability to manage multiple tasks and deadlines.
- Self-motivated and dependable, and comfortable working independently and collaboratively.
- Interest in digital marketing, online advertising, and helping small businesses grow.
Nice To Haves
- 6–12 months of experience in digital marketing, paid advertising, or a related field.
- Google Ads certification or relevant coursework in digital marketing.
- Experience analyzing performance data and making recommendations based on results.
- Experience working in an agency environment or supporting multiple clients or projects.
- Basic understanding of Google Analytics 4, Google Tag Manager, or Looker Studio.
- Previous customer service, account management, or client-facing experience.
Responsibilities
- Assist with Google Search, Performance Max, Display, YouTube, Demand Gen, and Local Services Ads campaigns.
- Review keywords, search terms, negative keywords, ad copy, bidding, and budgets to improve campaign performance.
- Monitor clicks, conversions, cost per lead, and other advertising performance metrics.
- Learn to use Google Analytics 4, Google Tag Manager, and Looker Studio to track and communicate results.
- Help launch new campaigns and prepare reports.
- Participate in client meetings.
- Support Google Ads Coordinators while learning to manage advertising campaigns independently.
- Take on more responsibility as technical and communication skills develop.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid family leave
- Paid time off
- Basic life insurance
- Employee Wellness Platform
- Quarterly performance bonus tied to client retention and account growth, with a target of $5,000 per year
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
