Social Media Manager

Puretek Corporation•Los Angeles, CA

12d•$105,000 - $135,000•Onsite

About The Position

PureTek Corporation is hiring a Social Media Manager to build and lead its social presence and support growth of its consumer brands and direct-to-consumer digital commerce. This is a newly created, highly visible role with ownership of how the company presents itself online and engages customers. The role begins as a hands-on individual contributor, with the opportunity and responsibility to build and lead a social media and content team as results develop. A key early priority is TikTok and TikTok Shop, creating content that drives engagement and conversion and establishing TikTok Shop as a meaningful sales channel. The Social Media Manager will develop platform-specific strategies and content for TikTok, Instagram, YouTube, Facebook, and emerging channels; create, film, edit, write, publish, and analyze social-first content; and manage the content calendar, publishing, audience engagement, and social listening. The role will collaborate with R&D, quality, operations, Regulatory Affairs, creators, and other internal and external partners. It will also ensure content and partner materials comply with FDA and FTC requirements for supplements and OTC drug products, while maintaining the company’s brand voice and reputation. The position is onsite in Panorama City in Los Angeles’ San Fernando Valley. In-person work provides access to PureTek’s production floors, labs, product experts, and other teams for content creation. PureTek develops and manufactures pharmaceutical-grade OTC drug products, topical therapies, and dietary supplements, and is investing in its consumer brands, including Pharmapure, and in direct-to-consumer digital commerce.

Requirements

5–8 years of professional experience in social media, content marketing, digital marketing, or influencer marketing, with demonstrated success growing accounts and driving engagement and/or revenue.
Strong hands-on short-form video skills for TikTok, Instagram Reels, and YouTube Shorts.
Direct experience building a business’s social media presence.
Deep understanding of TikTok culture, trends, algorithms, creators, and content performance.
Excellent copywriting and storytelling skills, with strong visual and creative instincts.
Experience using social analytics to make decisions and improve performance.
Highly organized and able to manage multiple projects and deadlines simultaneously.
Entrepreneurial, hands-on approach and comfort building a function from the ground up.
Strong communication and collaboration skills.
Ability to create content within FDA and FTC guardrails.
Must work onsite in Panorama City, Los Angeles, California, with regular in-person collaboration and access to production floors, labs, and product experts.

Nice To Haves

Experience in a regulated or claims-sensitive category such as supplements, OTC, health and wellness, beauty, or food/CPG is strongly preferred.
Prior experience hiring or mentoring creative talent is a plus.
Fluency with CapCut, Adobe Creative Suite, or Canva.

Responsibilities

Develop and execute platform-specific social strategies across TikTok, Instagram, YouTube, Facebook, and emerging channels, creating native content for each platform.
Own the social content calendar, publishing cadence, community engagement, and social listening.
Monitor trends, formats, creators, memes, algorithm changes, competitors, and conversations in wellness and personal care.
Track social KPIs and provide regular performance reporting with recommendations.
Concept, shoot, edit, and publish short-form video and other social-first content from idea through publication.
Write hooks, scripts, captions, and headlines in a consistent brand voice.
Develop repeatable content formats and series to generate engagement and growth.
Partner with R&D, quality, and operations to create authentic educational content about PureTek’s manufacturing and scientific expertise.
Coordinate internal stakeholders, creators, photographers, videographers, and external partners as needed.
Work with Regulatory Affairs and Quality to ensure company, creator, and affiliate content complies with FDA and FTC requirements, including claims, substantiation, and endorsement disclosures.
Operate a lightweight claims-review workflow and provide creators and affiliates with claims guidance; monitor partner content.
Engage customers and followers daily and build an active online community around PureTek and its brands.
Monitor comments, messages, mentions, and brand conversations, and turn customer questions and feedback into content.
Maintain a consistent brand voice and visual identity and help protect and strengthen PureTek’s online reputation.
Establish the social media function as a hands-on individual contributor.
As the function grows, define staffing needs and recruit, hire, onboard, and manage social, content, creative, and community talent.
Set goals, workflows, performance expectations, and creative processes for a high-performing team.