Social Media Manager

broadhead.•Minneapolis, MN

6d•$52,000 - $58,000•Hybrid

About The Position

The Social Media Manager helps lead day-to-day organic social strategy, content development, community building, and reporting for multiple clients. The role combines strategic thinking and creative execution, using platform expertise, cultural awareness, thoughtful brand representation, and sound judgment to keep clients relevant, grow meaningful audiences, and drive measurable results. The manager collaborates with Media, PR, creative, and account teams to deliver integrated, insight-driven social programs.

Requirements

2 to 3+ years of experience in social media marketing, with a strong foundation in organic social strategy and content development.
Strong copywriting and editing skills, including the ability to adapt messaging across platforms, audiences, and brand voices.
Experience building and managing online communities, responding to audiences, navigating sensitive conversations, and escalating issues appropriately.
Experience creating or adapting social content, including short-form video and platform-native formats.
Experience using Canva and comfort working with basic design tools and templates.
Working knowledge of paid social platforms and principles, including boosting and paid amplification; paid social ownership is not the primary focus.
Proficiency with social media tools such as Sprout Social, Meta Business Suite, and other publishing, listening, or reporting platforms.
Strong understanding of social analytics and reporting, with the ability to connect performance data, audience behavior, and community insights to recommendations.
Experience across both B2B and B2C, with the ability to adapt tone, tactics, and community approach to different audiences.
Client-facing experience, strong communication skills, and confidence presenting social recommendations, insights, and results.
Detail-oriented and organized, with cultural awareness and the ability to balance creative thinking, sound judgment, responsiveness, and strategic execution across multiple clients.
Authorization to work in the United States without current or future employer sponsorship.

Nice To Haves

Agency experience is strongly preferred.
Hands-on experience with paid social platforms is a plus.

Responsibilities

Support day-to-day organic social strategy for multiple clients, including content planning and publishing, community management, reporting, and optimization.
Develop content calendars and social recommendations aligned with client goals, audience needs, brand voice, cultural moments, and campaign strategies.
Write, edit, and refine clear, engaging, platform-appropriate social copy that reflects each client’s voice.
Partner with creative teams and clients to develop social-first content, including short-form video, Reels, TikToks, Stories, carousels, and other platform-native formats.
Use tools such as Canva to create or adapt social content.
Build and nurture online communities by monitoring conversations, responding to audiences, representing brands with care and judgment, and identifying opportunities to deepen engagement.
Manage day-to-day social publishing and ensure content is accurate, timely, on-brand, and aligned with platform best practices.
Partner with Media, PR, creative, and account teams to integrate social efforts into broader brand and campaign strategies.
Apply working knowledge of paid social platforms and principles, including how boosting and paid amplification can support organic social strategy.
Analyze organic performance, community feedback, and social listening signals to provide actionable insights and recommendations.
Stay current on platform updates, cultural trends, social best practices, and emerging content formats.
Perform other duties as assigned to meet the changing needs of the agency.