Social Media Manager

SoHo Dragon • Manhattan Beach, CA

1d

About The Position

The Social Media Manager leads organic social strategy and execution for millennial and Gen Z consumer brands in a fast-paced, collaborative agency environment. The role owns client social channels, creates platform-native content, runs user-generated content (UGC) programs, identifies culturally relevant trends, and optimizes content to grow views and engagement. It also serves as the day-to-day lead for client relationships, translating performance data into clear recommendations and guiding coordinators.

Requirements

• At least 4 years of agency experience in social media management.
• Be based in the United States or Canada and authorized to work there.
• Proven experience planning and running social UGC campaigns, including briefing creators and managing usage rights.
• A proven track record of growing views and engagement, with a strong understanding of platform algorithms, hooks, and retention.
• Experience building and presenting client-ready performance reports that turn data into clear recommendations.
• Advanced Canva skills and experience briefing designers on custom assets.
• A track record of trendjacking and responding quickly to culture for millennial and Gen Z consumer brands.
• Excellent client rapport, communication, and presentation skills.
• Strong problem-solving skills and the ability to remain calm and decisive under tight timelines.
• Organization and attention to detail, with the ability to manage multiple clients at once.

Nice To Haves

• Familiarity with CapCut, social scheduling and analytics tools, Notion, and Google Drive.

Responsibilities

• Develop and lead organic social strategies across Instagram, TikTok, Facebook, LinkedIn, Pinterest, and emerging platforms in support of client business goals.
• Own content calendars from concept through publication and write platform-native copy and captions in each brand’s voice.
• Create on-brand assets in Canva and prepare detailed creative briefs for designers when custom design or motion assets are needed.
• Oversee community management and engagement, ensuring consistent and responsive brand presence.
• Plan and run UGC campaigns, including concept development, creator sourcing and briefing, content review, and publishing.
• Manage UGC usage rights and repurpose content across owned channels and paid support.
• Build repeatable UGC programs that keep channels fresh and drive engagement and conversion.
• Monitor culture, trends, memes, and platform features, and identify relevant trendjacking opportunities for each brand.
• Move quickly from trend idea through approval and publication, and proactively bring culturally relevant ideas to clients.
• Test and optimize hooks, formats, lengths, captions, audio, and posting times, applying successful approaches to future content.
• Adjust strategies based on platform algorithms to maximize reach, watch time, and retention.
• Track views, reach, engagement rate, watch time, saves, shares, and follower growth across organic social and UGC.
• Build and present monthly client reports connecting performance to business goals, with insights, wins, and recommended next steps.
• Use native analytics and social reporting tools to monitor performance and course-correct.
• Lead day-to-day client relationships, build rapport and trust, and anticipate and solve problems with clear recommendations.
• Mentor and guide coordinators and contribute to internal process improvements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed