Manager, Social Media

Tubi•Los Angeles, CA

6d•Hybrid

About The Position

Tubi is seeking a culturally fluent, highly creative Social Media Manager to identify and develop opportunities that keep Tubi connected to culture and its fans. The role focuses on cultural opportunity scouting, fandom and community marketing, and social-led activations. The manager will monitor audience conversations, viewing and sharing behavior, creators, communities, and emerging moments to find credible opportunities for Tubi to participate. The role turns cultural signals into ideas and executes them, including creator partnerships, community activations, quick-turn stunts, and in-person fan experiences. The manager works with the broader Social team and cross-functional partners to help Tubi show up in ways that are fan-first, culturally relevant, and distinctive. This is a hybrid position based in Los Angeles, with attendance at the Los Angeles office required two days per week.

Requirements

At least 5 years of experience in social media, cultural marketing, experiential, creator marketing, community, or a related field.
Deep fluency in internet culture, fandoms, creators, and online communities, with instincts for recognizing emerging momentum.
Ability to turn audience behavior and cultural observations into creative, actionable plans.
Comfort with both ideation and execution.
Strong understanding of what makes a brand's participation in culture credible rather than forced.
Strong cross-functional collaboration skills, including building enthusiasm for ideas while navigating stakeholders, approvals, and operational realities.
Excellent communication skills, including the ability to articulate cultural insights, creative ideas, and business rationale.
Passion for entertainment and curiosity about communities around TV, movies, creators, and culture, with strong creative taste and high execution standards.
Willingness to travel to the Los Angeles office two days per week.

Nice To Haves

Experience in entertainment or a culture-first consumer brand.

Responsibilities

Scout emerging creators, communities, fandom behaviors, conversations, and cultural moments, and turn promising signals into partnerships and activations.
Develop social-first ideas and activations based on audience behavior and cultural momentum, ranging from quick-turn opportunities to larger community stunts and partnerships.
Lead community-driven programs and activations across Tubi's priority fandoms to build sustained affinity beyond individual title launches.
Own opportunities from ideation through execution, including strategic planning, business cases, partner coordination, timeline management, and delivery.
Collaborate with Brand, Content, PR, CRM, B2B, Creative Studio, and other teams to extend successful social ideas into broader marketing opportunities.
Recommend where Tubi should or should not participate in culture, balancing relevance, brand fit, and potential impact.
Evaluate activations and experiments, identify actionable learnings, and recommend where to iterate, invest, or take bigger swings.