Manager, Social Media

Oklahoma City Thunder•Oklahoma City, OK

9d•Onsite

About The Position

The Oklahoma City Thunder is seeking a Social Media Manager to help shape and execute our social media strategy while expanding our reach. Since 2009, the Thunder has built a social media following of more than 22 million worldwide, connecting with a broad and engaged fan base across our platforms. In this role, you will help lead the next phase of our social media presence through strategy, content, analytics, and team leadership while partnering across the organization to support business and brand goals.

Requirements

Bachelor’s degree or equivalent relevant work or military experience, plus a minimum of five years of professional experience in digital marketing or social media
Broad knowledge of social media platforms, trends, and tools necessary to support a successful corporate social media strategy
Strong organizational and problem-solving skills with the ability to manage multiple projects, deadlines, and changing priorities
Ability to work independently and collaboratively, with strong written and verbal communication and editing skills
Good judgment and ability to maintain confidentiality
Proficiency across social media platforms, including analytics and monitoring tools, as well as Microsoft Word, Excel, and Outlook, Adobe Photoshop, and other video editing and graphic design tools
A valid driver’s license, reliable transportation, and proof of vehicle insurance are required, as some local travel will take place.

Nice To Haves

National Basketball Association or professional sports experience is beneficial but not required
Bilingual proficiency in English and Spanish or Mandarin is a plus

Responsibilities

Assist the Director in defining and driving social media strategy, developing voice and tone, channel guidelines, goals, and audience targets
Manage, develop, and maintain multi-channel content calendars and facilitate submission of all corresponding content assets in conjunction with Social Media Content Producers across all organizational social media accounts
Ensure messaging themes and content priorities align with business objectives within the campaign calendar
Oversee day-to-day posting and community management for all social media accounts under the Oklahoma City Thunder brand
Manage reporting and analytics to keep the organization and partners informed of impact and insights
Shoot photography and other content as needed at games and community events
Present updates, changes, and modifications to content based on performance
Collaborate with designers to ensure assets are optimized for performance by platform
Project manage all social media graphic design jobs and ensure brand standards are met
Serve as a resource for social media best practices and share and implement them across the organization
Stay current on media trends, current news, and popular culture to elevate content, drive revenue, and stay relevant
Build familiarity with and understanding of Thunder culture and Oklahoma City and serve as a social media strategist for departments across the organization
Build and maintain a strong relationship with Basketball Operations
Manage collaboration with the Corporate Partnerships team to create engaging content that meets partner and media goals
Collaborate with Brand Influence & Identity and Corporate Partnerships on paid advertising campaigns
Directly manage four Social Media Content Producers and one intern
Perform other duties as assigned