Social Media Manager

Energize My Career•Boise, ID

About The Position

Responsible for placing safety as the #1 priority in day-to-day work for self and others. The Social Media Manager leads the strategic development, coordination, and execution of social media communications for MDU Resources and its family of companies. The role provides centralized leadership for social media platforms, promoting consistent messaging, customer engagement, brand alignment, cybersecurity compliance, and governance in coordination with Customer Experience (CXT) and Enterprise Information Technology (EIT). Under the direction of the department director, the role reinforces the values of the corporation’s business units through relevant social media content, customer engagement, and cybersecurity protocols. The position also implements social media crisis communications activities when necessary. The role is located onsite in the Bismarck, North Dakota, or Boise, Idaho office, though a remote work location in the United States may be considered where MDU Resources is authorized to do business. Moderate travel of up to 25% is required. Hours are typically Monday through Friday, 8 a.m. to 5 p.m., with some extended or additional hours required as emergencies and customer needs arise. Applicants must be legally authorized to work in the United States; sponsorship is not considered. Employment is subject to pre-employment drug testing and background checks, and the employee must maintain a valid driver's license. The position requires taking necessary measures to protect networks, devices, programs, and data from cyberattack, damage, or unauthorized access.

Requirements

Bachelor’s degree in communications, marketing, journalism, or a related field, or equivalent knowledge normally acquired through completion of such a degree.
Three years of experience in social media management, digital communications, or a related discipline.
Demonstrated experience managing and producing content for enterprise-level social media platforms, including content design, production, copywriting, audience engagement, and analytics reporting in a corporate or regulated environment.
Must be legally authorized to work in the United States; sponsorship is not considered.
Must maintain a valid driver's license.
Subject to pre-employment drug testing and background checks.
Must take necessary measures to protect networks, devices, programs, and data from cyberattack, damage, or unauthorized access.

Nice To Haves

Experience in the regulated utility or energy industry.
Experience in crisis communications and real-time response environments.
Experience managing paid social media campaigns.
Experience with enterprise social media management platforms.
Proficiency in Adobe Creative Cloud programs.

Responsibilities

Develop and implement comprehensive social media strategies aligned with corporate and operating company objectives.
Manage and maintain social media platforms, ensuring consistent messaging, tone, and brand alignment.
Monitor, respond to, and manage customer messages and comments in a timely manner, working with the Customer Experience team to provide accurate, customer-focused responses.
Develop and maintain bot responses to maximize customer satisfaction and support the Customer Experience team.
Develop and maintain integrated social media content calendars.
Create and publish engaging content across platforms.
Coordinate social media communications with Customer Experience and Enterprise Information Technology to support customer engagement, cybersecurity compliance, and governance.
Implement social media crisis communications activities when necessary.
Perform other tasks and special projects as assigned.
Prioritize safety in day-to-day work and follow cybersecurity protocols.