Social Media Manager

Colibri Group

1d • Hybrid

About The Position

At Colibri Group, we’re building the future of professional education. Our mission is to lead people to achieve more, adapt, and thrive in their careers. We are looking for a Social Media Manager to lead and grow the organic social media presence of Colibri Group’s Teacher Education Ecosystem. This role will shape how our brands show up across social channels, bring educator-focused stories and campaigns to life, build engaged communities, and use performance insights to support awareness, qualified traffic, leads, and applications. This is a hands-on individual-contributor role with meaningful ownership of social strategy, day-to-day content production, community engagement, social measurement, and the management of our existing influencer program. Approximately 50% of the role is content creation, 25% is social strategy, and 25% spans analytics, reporting, and influencer-program work. The balance will shift with campaigns and business priorities. We are looking for someone who has managed social media on behalf of a company, organization, or agency client and understands what it means to collaborate with a marketing team and be accountable for KPIs. You should be equally comfortable developing a channel plan, filming and editing a short-form video, speaking on camera, tailoring content for different audiences, engaging with followers, and explaining what the performance data says to do next. This is a professional social media management position, not an influencer, brand ambassador, or personal-content-creator opportunity. You will manage Moreland University -owned social channels and work with external influencers as partners; you will not be hired to promote our brands primarily through your own personal accounts.

Requirements

• Professional organizational social media experience: Approximately 2–4 years managing organic social accounts for an employer, organization, or agency client, with personal ownership of deliverables and accountability for KPIs. Managing only your own personal influencer accounts does not meet this requirement; additional relevant professional experience is welcome
• Proven creation and on-camera skills: Direct experience independently planning, filming, editing, and publishing compelling short-form video for a brand, plus the ability to appear on camera and support live social content. Strong social copywriting and hands-on Canva, Capcut, or comparable design skills are also expected
• Demonstrated growth and analytical judgment: Evidence that you have grown audiences, not solely maintained existing accounts; ability to explain the KPIs you owned, results you achieved, and changes you made based on data. Familiarity with engagement, website traffic, lead or application attribution, and testing is valuable
• Audience-focused collaboration and execution: Experience adapting tone, formats, and channels for distinct audiences; engaging communities through comments and DMs; and working within a marketing team to manage a busy editorial calendar, multiple priorities, and cross-functional projects
• Required professional portfolio: Include an accessible portfolio link or relevant work samples showing organizational/client accounts, short-form videos you personally produced, and ideally measurable outcomes. Redacted or anonymized case studies are welcome for confidential work.

Nice To Haves

• Education/edtech experience
• Previous influencer-program coordination
• Reddit knowledge
• A related bachelor's degree
• Familiarity with tools such as Sprout Social or ClickUp

Responsibilities

• Own organic social strategy and editorial planning: Build audience-specific strategies and content calendars across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging channels. Prioritize Instagram and TikTok for educator audiences, tailor LinkedIn content for school leaders and alumni, and explore authentic, non-promotional participation in relevant Reddit communities. Translate wider Marketing initiatives into platform-native campaigns
• Create content hands-on, with a strong emphasis on short-form video: Personally concept, script, film, edit, caption, and publish videos; appear confidently in talking-head content and social live events. Independently produce graphics, carousels, stories, and copy using tools such as Canva, collaborate with the Graphic Designer on brand consistency, and develop social assets to promote guides, events, and podcasts (without hosting the podcast)
• Build and serve engaged communities: Manage organic social accounts day to day, including comments, DMs, tags, audience conversations, and admissions-related questions that need routing to the appropriate team. Proactively identify educator and school-leader stories and opportunities for meaningful engagement, not merely one-way posting
• Measure performance and continually improve results: Monitor audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications attributable to organic social. Use reporting, experiments, and audience insights to refine creative decisions and channel priorities; demonstrate how social contributes to integrated marketing goals
• Manage influencer partnerships and collaborate across Marketing: Oversee existing external creators, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI. Recommend when to expand, adjust, or pause partnerships. Partner closely with content, design, and paid media colleagues; direct management of paid advertising is not part of this position. Occasionally support events and content opportunities requiring travel

Benefits

• We encourage you to apply
• We welcome applicants with relevant experience in education, edtech, consumer brands, nonprofit or mission-driven organizations, agencies, and other environments where they have managed professional social channels, served distinct audiences, and delivered measurable results.
• Colibri Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where everyone feels welcome, respected, and empowered to do their best work. We encourage qualified candidates from all backgrounds, experiences, and career paths to apply.
• Colibri Group is an equal opportunity employer. We make employment decisions based on job-related qualifications, merit, and business needs without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable law.
• If you need a reasonable accommodation to complete your application or participate in the hiring process, please contact Human Resources. Please indicate that your request is related to an employment application and include the position title.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level