Social Media Manager

LUBRICATION SPECIALTIES LLC•Mount Gilead, OH

About The Position

The Social Media Manager owns organic social media strategy and execution across assigned brands. The role develops channel strategy, manages the editorial calendar, creates and publishes content, directs creators, coordinates event and influencer programs, and measures performance. The manager works closely with the Event & Brand Engagement Coordinator, whose primary responsibilities include community engagement, social listening, event-based content capture, and field insights. Material strategy, budget, sensitive-response, and brand-risk decisions are aligned with the Digital Marketing Manager. The position is located in Mount Gilead, Ohio, and is full time.

Requirements

At least 3 years of experience with social media marketing and/or content development.
Demonstrated ability to develop multi-brand organic social strategies, editorial calendars, channel priorities, content pillars, publishing cadences, and measurable KPIs.
Strong copywriting, editing, scheduling, publishing, and quality-assurance skills across major social platforms.
Ability to develop actionable creative briefs, direct internal and external creators, evaluate deliverables, and communicate clear approvals and revisions.
Sound judgment in brand voice, community-response guidance, issue escalation, approval requirements, and brand-risk management.
Strong project-management skills, including managing multiple brands, campaigns, events, creators, assets, dependencies, and deadlines in ClickUp or a comparable system.
Experience coordinating influencer or sponsored-partner programs, including communication, briefs, deliverables, product fulfillment, payment tracking, assets, analytics, and relationship follow-up.
Ability to translate social listening, customer feedback, field observations, and performance data into content decisions, campaign recommendations, and clear reports.
Excellent written and verbal communication, organization, time management, follow-through, and cross-functional collaboration skills.

Nice To Haves

Bachelor's degree in marketing or a related field is preferred.
Experience with MS Office and Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools is a plus.

Responsibilities

Develop and execute organic social media strategy for assigned brands, including channel priorities, content pillars, publishing cadence, KPIs, and integration of community, event, and field insights.
Own the multi-brand editorial calendar and align content with product launches, promotions, events, and broader digital marketing initiatives.
Develop content concepts and creative briefs for internal creators and external partners; provide direction, consolidate stakeholder feedback, and oversee content creation, publication, and quality control across assigned channels.
Write, schedule, publish, and optimize social content across assigned platforms while ensuring brand standards and required approvals are met.
Lead social planning for events by defining content priorities, campaigns, shot lists, and deliverables, and partner with the Event & Brand Engagement Coordinator to maximize content capture and post-event content use.
Manage influencer programs, including creator relationships, product fulfillment, deliverables, assets, performance tracking, and reporting; escalate contract, budget, payment, or performance issues as needed.
Track and analyze social, campaign, promotion, and influencer performance; use insights to optimize future content and prepare recurring and ad hoc reports.
Coordinate priorities, content needs, launches, and strategic initiatives with brand stakeholders, agency partners, and the Event & Brand Engagement Coordinator; align budget, priority, and strategy decisions with the Digital Marketing Manager.
Maintain regular coordination with designated stakeholders for HSS, Frantz, SSOD, and LSIC; align requests affecting priorities, budget, or strategy with the Digital Marketing Manager.
Perform other duties as assigned.