Social Media Manager

Red Carrot • ,

8d • Remote

About The Position

Red Carrot is seeking a Social Media Manager to develop, write, and manage social media and digital content in support of large-scale federal communications campaigns. The role combines creative writing and content development with hands-on social media management, ensuring content is strategic, accurate, and optimized for engagement. The Social Media Manager adapts messaging across platforms and audiences, tracks results to inform future content, and collaborates with strategists, designers, and media specialists to shape campaigns that inform, engage, and drive measurable impact.

Requirements

• BS/BA in Communications, Marketing, Journalism, English, or a related field.
• At least 4 years of demonstrated experience in social media management and content writing across major platforms.
• Strong writing and editing skills, including the ability to translate complex topics into clear, engaging, audience-appropriate messaging.
• Experience with social media management and analytics tools, such as native platform insights, Hootsuite, or Meltwater.
• Familiarity with brand standards and Section 508/digital accessibility requirements.

Nice To Haves

• Agency experience in advertising, marketing, or communications.
• Federal government or public sector communications experience.

Responsibilities

• Write, edit, and adapt social media copy, campaign messaging, and short-form content for digital platforms.
• Translate complex program or policy topics into clear, accessible, engaging public-facing messages.
• Ensure content aligns with campaign goals, brand standards, and accessibility requirements.
• Support creative concepting and message development across social, web, and digital touchpoints.
• Manage day-to-day scheduling, posting, and community monitoring across channels such as Facebook, Instagram, LinkedIn, and X.
• Maintain and update social content calendars aligned with campaign milestones and topical moments.
• Coordinate approvals and publishing processes with internal and client stakeholders.
• Collaborate with paid media and creative teams to ensure cohesive messaging and timing.
• Stay current on platform trends, emerging features, and best practices, and bring ideas and recommendations to the team.
• Track and analyze content performance metrics across platforms using analytics tools.
• Prepare regular reports summarizing reach, engagement, and content trends.
• Identify insights and actionable recommendations to improve performance over time.
• Partner with strategists and creative teams to refine messaging and content mix based on results.
• Contribute social-specific takeaways and next steps to monthly or quarterly client reports.
• Work with program managers, media leads, and creative leads to plan and deliver integrated campaigns.
• Contribute informed ideas to creative brainstorms and strategy discussions.

Benefits

• Tuition reimbursement and professional trainings for eligible employees.
• Medical, dental, vision, life insurance, and long-term disability coverage.
• 401(k) and Roth plan with company matching and no vesting period.
• Discretionary profit-sharing plan for eligible employees after one year of employment.
• Flexible work hours, paid time off, and 11 federal holidays.
• Competitive compensation and benefits package.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level