Social Media & Influencer Partnerships Coordinator

Food Bank For NYC • New York, NY

3d • $60,000 - $65,000 • Hybrid

About The Position

The Social Media & Influencer Partnerships Coordinator supports Food Bank For New York City’s social media presence through content creation, cultural trendspotting, and relationship-building with creators, influencers, talent, public figures, and mission-aligned partners. The role helps expand awareness, engagement, and support for the organization’s mission by combining social media execution with partnership development. The ideal candidate is a social-first communications professional who identifies cultural opportunities, creates compelling content, and cultivates authentic partnerships while ensuring storytelling is thoughtful, inclusive, and dignity-centered.

The position is hybrid and requires regular in-person presence across New York City for events, activations, and field content. Candidates must be based in the NYC metro area. The coordinator supports social content production and publishing, community management, event coverage, and creator and talent partnership development. Occasional evening or weekend work and travel throughout NYC may be required.

Requirements

• 1–3 years of experience in social media, digital communications, content creation, marketing, journalism, or a related field.
• Strong understanding of Instagram, TikTok, Facebook, and LinkedIn and how to create content for different platforms.
• Demonstrated interest in New York City’s cultural landscape, including entertainment, comedy, food, sports, media, creators, and emerging social trends.
• Strong writing, editing, and communication skills.
• Comfort creating and editing short-form photo and video content.
• Proactive and curious approach, with the ability to identify opportunities and bring forward ideas.
• Strong organizational skills and attention to detail.
• Comfort working in a fast-paced environment and responding to timely opportunities.
• Demonstrated ability to approach community storytelling with empathy, respect, and good judgment.
• Bachelor’s degree in Communications, Marketing, Journalism, Media Studies, or a related field, or an equivalent combination of education, training, and/or experience.
• Must be based in the NYC metro area.
• Ability to travel throughout NYC as needed.
• Ability to stand for extended periods during events and lift up to 25 lbs.

Nice To Haves

• Experience with Canva, CapCut, Excel/Google Sheets, social scheduling tools, and basic photo/video editing.
• Experience supporting live events or activations on social media.
• Basic video editing and graphic design skills, including Canva, Adobe, or CapCut.
• Familiarity with issue-based or advocacy communications.
• Knowledge of NYC communities or community-centered storytelling.
• Spanish or another commonly spoken NYC language.

Responsibilities

• Support the creation of engaging, platform-appropriate content, including copy, graphics, carousels, Reels, Stories, and short-form video.
• Produce original content under the direction of the Senior Social Media Manager and in alignment with campaign goals, editorial direction, brand voice, and organizational priorities.
• Elevate the voices and experiences of neighbors, community partners, volunteers, and staff through respectful, dignity-centered storytelling.
• Schedule and publish approved content across social platforms.
• Help maintain content calendars and campaign timelines.
• Oversee community management across platforms by monitoring comments, DMs, mentions, and relevant conversations, responding where appropriate and escalating sensitive or high-risk issues.
• Monitor social media trends, cultural moments, platform changes, and emerging formats, and bring forward thoughtful, mission-aligned engagement opportunities.
• Support social media coverage of events, activations, press moments, volunteer opportunities, and partner visits across NYC.
• Capture photos and videos and turn events and activations into timely social content.
• Conduct or support short, informal interviews with volunteers, neighbors, partners, staff, and, when appropriate, public figures or celebrities.
• Organize and share captured photos, video, and other assets with the Senior Social Media Manager and Communications team.
• Monitor NYC events and cultural activity across entertainment, food, music, sports, and emerging talent to identify content, partnership, and activation opportunities.
• Identify and research creators, influencers, comedians, chefs, athletes, celebrities, and cultural tastemakers whose audiences and values align with Food Bank’s mission.
• Monitor concerts, comedy shows, cultural events, restaurant openings, festivals, and other high-profile NYC moments for potential opportunities.
• Support creator, influencer, and talent engagement by researching prospects, drafting outreach, coordinating communications, tracking relationships, and helping move opportunities from initial contact to activation.
• Maintain organized trackers and databases for talent, influencers, partnerships, outreach, events, and engagement.

Benefits

• Competitive health benefit package including medical, dental, and vision coverage.
• 403(b) retirement plan with company match.
• Generous paid time off, including PTO, holidays, birthday off, volunteer time, and four-day work weeks during the summer.
• Paid parental leave.
• Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA), and Commuter Reimbursement Accounts (CRA).
• Learning and development opportunities, including a LinkedIn Learning library, Lunch & Learn sessions, and internal employee development.
• EAP, wellness, and mental health resources.
• Discounted staff perks, including movie tickets, gym memberships, and travel.
• Employee engagement opportunities, including a culture committee and annual organization celebrations.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level