Coordinator, Social Media

[solidcore]•Arlington, VA

7d•$59,006 - $64,464•Onsite

About The Position

[solidcore] is seeking a Social Media Coordinator to join its team at its headquarters in Arlington, Virginia. Reporting to the Social Media Manager, the coordinator creates, publishes, and optimizes social media content that brings the [solidcore] experience to life. The role combines community management, content ideation and execution, and project coordination across teams. The ideal candidate is interested in fitness, familiar with the brand, engaged with fitness, wellness, pop culture, and internet trends, comfortable creating content, and motivated to connect coaches and clients while amplifying client successes. The coordinator manages social content and community interactions across Facebook, Instagram, TikTok, and X; monitors listening and performance data; develops reporting and content ideas; coordinates shoots; creates and edits content; writes captions; and brings emerging social media insights to the team. [solidcore] is a national boutique fitness company with more than 100 studios. Its 50-minute workout features low-impact, high-intensity strength training and is designed to accommodate different fitness levels and individual goals. [solidcore] is committed to social justice, diversity, equity, and inclusion, and is an equal-opportunity employer. The company prohibits discrimination and harassment based on protected characteristics and makes hiring decisions based on qualifications, merit, and business needs.

Requirements

1–2 years of experience managing social media platforms for a brand, organization, or agency.
High familiarity with Instagram and TikTok.
Experience with social listening tools such as Talkwalker or similar.
Familiarity with design tools such as Adobe Photoshop, Adobe Premiere, and Canva.
Experience capturing photo and video content.
Strong written and verbal communication skills, including the ability to craft compelling, on-brand content with talent.
Sound judgment and discretion when representing the brand in real time, confidence responding independently to comments and direct messages in the brand voice, and the judgment to know when to escalate.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Ability to collaborate effectively with cross-functional teams.
Passion for boutique fitness.

Nice To Haves

A startup or entrepreneurial mindset.
Experience with YouTube, X, and Pinterest.
Familiarity with social media management tools such as Hootsuite or similar.
Comfort being on camera.

Responsibilities

Manage posting schedules to publish content at optimized times.
Maintain the content calendar and provide cross-functional partners visibility into social workflows and approvals.
Communicate changes or updates to support alignment with broader marketing initiatives.
Respond promptly to direct messages and comments across Facebook, Instagram, TikTok, and X, escalating matters to internal teams when appropriate.
Use the brand voice to build connections with current and prospective clients.
Monitor social listening dashboards and track brand mentions, sentiment, competitor activity, and emerging trends.
Flag notable conversations, potential issues, and engagement opportunities to the team in real time.
Track performance across owned channels and identify what drives results at the post, campaign, and channel levels.
Build and maintain monthly performance reporting decks that summarize takeaways, wins, underperformers, and recommended next steps.
Contribute ideas to the monthly content calendar that inspire, entertain, and educate clients across social platforms.
Identify relevant trends and develop timely, platform-native content that fits the brand.
Coordinate production timelines and logistics for content shoots at studios and headquarters.
Write creative briefs and guide coaches and studio teams in content creation; review submissions for quality and brand alignment.
Create content end to end when needed, including concept development, on-site shooting, short-form video editing, and publishing, while supporting larger shoots with the broader team.
Write captions for all posts, ensuring copy is on-brand, platform-appropriate, and optimized for engagement.
Keep up with social industry news and bring ideas to the team for using new insights to amplify [solidcore] social channels.