Social Media Coordinator

Wharton-Smith • Sanford, FL

4d

About The Position

Wharton-Smith, Inc. is seeking a Social Media Coordinator willing to work in Central Florida. The role develops and manages engaging, brand-aligned content across company social media platforms to support brand awareness, recruitment, business development, project storytelling, and community engagement. The coordinator manages the companywide social media content calendar, monitors performance and engagement, and collaborates with internal teams to maintain consistent messaging aligned with strategic goals.

The position creates and schedules content for platforms such as Facebook, LinkedIn, and Instagram; conducts interviews to develop stories; supports organic and paid campaigns; and tracks and reports on social media performance. The coordinator works with communications, marketing, strategic partnerships and events, business development, and project teams. The role also requires local and regional travel to project sites, company events, and other locations to capture content and support marketing and communications initiatives.

Requirements

• One to three years of experience in social media management or digital marketing within a corporate environment.
• Proficiency managing LinkedIn, Instagram, Facebook, and YouTube.
• Experience developing, creating, and scheduling engaging social media content across multiple platforms.
• Knowledge of paid social media strategies, digital marketing principles, and audience engagement techniques.
• Experience using social media management and scheduling tools, such as Loomly.
• Ability to analyze social media performance metrics, engagement trends, and digital marketing analytics.
• Basic proficiency with graphic design and content creation tools, including Canva or Adobe Creative Suite.
• Strong written and verbal communication skills and ability to collaborate effectively with marketing and communications teams and executive leadership.
• Strong organizational skills and ability to manage multiple projects, deadlines, and content schedules.
• Ability to work independently and collaboratively in a professional corporate environment.
• Proficiency using standard office technology, including laptops, smartphones, photocopiers, and scanners.
• Ability to perform office-related tasks requiring close vision, focus, and regular verbal communication.
• Ability to occasionally lift and move office materials and supplies weighing up to 20 pounds.
• Availability to work a full-time, non-exempt schedule, typically Monday through Friday during normal business hours.
• Flexibility to work occasional evenings or weekends for company events, project milestones, and time-sensitive marketing initiatives.
• Willingness to travel locally and regionally to project job sites, company events, and other locations.
• The position is based in Central Florida.

Nice To Haves

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field is preferred.
• Equivalent combinations of education, relevant professional experience, certifications, and specialized training may be considered in lieu of a degree.

Responsibilities

• Develop and schedule engaging, brand-aligned social media content, including text, images, videos, and infographics.
• Create social-first content that reflects Wharton-Smith’s voice, values, culture, experience, and position as the Construction Group of Choice.
• Interview employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.
• Ensure content is consistent in style, tone, and messaging and follows company guidelines and industry standards.
• Own, maintain, and update the companywide content calendar.
• Coordinate post timing, approvals, assets, captions, and scheduling.
• Respond to comments, messages, and tagged content on behalf of Wharton-Smith in a timely and professional manner.
• Assist in planning, executing, and optimizing organic and paid campaigns supporting brand awareness, recruitment, project storytelling, community engagement, and business development.
• Develop supporting copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.
• Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting.
• Track, analyze, and report on social media content and campaign performance using native platform analytics and management tools.
• Provide insights and recommendations to optimize engagement and reach.
• Monitor KPIs including engagement, reach, impressions, follower growth, video views, clicks, and overall sentiment.
• Prepare monthly performance updates and quarterly executive-level reports on progress toward annual goals.
• Collaborate with communications, marketing, strategic partnerships and events, business development, and project teams to develop content supporting company objectives and projects.
• Stay current on social media trends, construction industry news, and emerging digital marketing tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level