Social Media Coordinator

Bad Birdie • Scottsdale, AZ

1d • Onsite

About The Position

Bad Birdie is seeking a hands-on Social Media Coordinator to create and publish content, engage with the audience, and bring product launches, campaigns, partnerships, and everyday brand moments to life. Working closely with the Sr. Brand Manager, this person will help keep the brand’s social presence consistent, relevant, and distinctly Bad Birdie. The role calls for strong writing, confident content creation, follow-through, and adaptability as priorities change.

The position is based at Bad Birdie’s Scottsdale, Arizona headquarters and is full-time and on-site. Occasional evening or weekend support may be needed for events, launches, or timely social coverage, coordinated with the Sr. Brand Manager. Success includes maintaining a reliable content calendar, creating and publishing on-brand content independently, providing thoughtful community responses, supporting launches and campaigns, and using performance reporting to guide improvements.

Bad Birdie describes its culture as authentic, collaborative, accountable, and open to smart creative risks. The role offers opportunities to bring ideas, learn quickly, and contribute visibly to how people experience the brand.

Requirements

• 1–3 years of relevant social media, community management, or digital marketing experience, with examples of content personally created or channels helped manage.
• Ability to capture and edit engaging short-form video and photos using accessible content creation tools.
• Strong writing skills, a sense of humor, and judgment about what fits a brand’s voice.
• Practical understanding of Instagram, TikTok, and other major social platforms, including publishing and performance analytics.
• Genuine interest in golf culture, sports, or lifestyle communities, with curiosity about Bad Birdie’s audience.
• Organization, attention to detail, and follow-through; comfort managing multiple priorities and taking ownership in a fast-moving team.

Nice To Haves

• Experience creating content for apparel, golf, sports, lifestyle, or consumer brands.
• Experience using social scheduling tools and supporting user-generated, influencer, athlete, or partnership content.
• Experience capturing events and turning live moments into timely social stories.

Responsibilities

• Concept, capture, and edit social content, including short-form video, photos, behind-the-scenes moments, and event coverage.
• Write captions and copy in Bad Birdie’s bold, playful, and inclusive voice, adapting content for each platform.
• Maintain the content calendar, coordinate assets and approvals, and schedule and publish accurate, timely posts across social channels.
• Work with the brand team to turn launches, campaigns, athlete moments, and collaborations into engaging content, including relevant user-generated and influencer content.
• Monitor and respond to comments, messages, and mentions with personality, care, and sound judgment.
• Build relationships with followers and brand advocates, and participate in relevant golf and cultural conversations.
• Identify trends, memes, and timely brand opportunities; bring ideas to the team and act on opportunities that fit the audience and brand.
• Coordinate customer issues with Customer Service and escalate sensitive conversations to brand leadership.
• Track content and community performance, including reach, views, engagement, follower growth, and sentiment.
• Share takeaways and recommendations, test new ideas, and use results to improve content, timing, and posting cadence.
• Partner with Growth / Marketing to share organic insights and support alignment between organic and paid social.
• Coordinate with Brand, Creative, Product, E-Commerce, Partnerships, and Customer Service so social supports business priorities and customer experience.
• Keep teammates informed about deadlines, asset needs, and blockers, and maintain a consistent brand voice across channels.

Benefits

• Medical, dental, and vision insurance, plus HSA and 401(k) with company match.
• Generous PTO, plus personal and sick time.
• 10 recognized company holidays.
• Fairway Fridays for full-time Scottsdale HQ roles: work in office Monday through Thursday, with flexibility to work remotely on Fridays.
• Allotted Work From Anywhere days for added flexibility throughout the year.
• Quarterly company-wide events and team experiences.
• Fully stocked office kitchen with complimentary snacks and drinks.
• Heavily discounted Bad Birdie apparel.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed