Social Media Coordinator

Paul Miller Ford • Lexington, KY

1d

About The Position

The Social Media Coordinator creates and maintains a strong online presence for the company by developing content and implementing online marketing strategies across social media accounts and other digital channels. The role develops original content and creative ways to attract customers and promote brands, with the goal of increasing web traffic and customer engagement in alignment with broader marketing strategies. The position calls for a well-rounded marketing background, ideally including event activations and graphic design experience, and is fully immersed in dealership marketing activities.

Requirements

• Paid social media experience.
• Proven work experience on social media platforms.
• Expertise in multiple social media platforms.
• Ability to deliver creative video, text, and image content.
• Strong familiarity with online marketing strategies and marketing channels.
• Ability to understand future trends in digital technologies and act proactively.
• Proactive approach; works well with and takes instruction, while also taking initiative.
• Excellent communication skills.
• Multitasking and analytical skills.
• Proficient graphic design skills.
• Ability to work as a self-starter and consistently bring ideas forward.
• Valid driver’s license.

Nice To Haves

• Well-rounded marketing background, ideally including event activations and graphic design experience.

Responsibilities

• Research audience preferences and identify current trends.
• Create engaging video, text, and image content.
• Design videos and graphics that sustain viewers’ curiosity and create interest in new and existing products.
• Stay current with changes across social platforms to ensure maximum effectiveness.
• Train co-workers to use social media cohesively and beneficially.
• Facilitate online conversations with customers, respond to queries, and help route them to the proper team.
• Develop an optimal posting schedule based on web traffic and customer engagement metrics.
• Oversee the layout of social media accounts.
• Suggest ways to attract prospective customers, such as promotions and competitions.
• Create graphics and assets for various brands and company projects.
• Assist with setting up and operating at activations and company events as needed.
• Work within the marketing department and report social media analytics monthly.
• Participate fully in dealership marketing activities.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Paid time off

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed