Social Media Coordinator

DivaDance•Westerville, OH

3d•Onsite

About The Position

DivaDance Columbus is seeking a Social Media Coordinator to enhance their online presence across TikTok, Instagram, and Facebook. The ideal candidate will be adept at identifying trends, creating engaging content, and converting online attention into studio visits. This role involves managing social media platforms, capturing authentic content, writing compelling captions, monitoring engagement, and analyzing performance to drive growth and bookings.

Requirements

Understands social media and how TikTok, Instagram, and Facebook work.
Loves trends, pop culture, and creating content people actually want to watch.
Is creative, energetic, and comfortable taking initiative.
Understands social media analytics and can turn data into better content.
Is a strong communicator and comfortable starting conversations in DMs.
Can sell without being salesy, robotic, or pushy.

Nice To Haves

Experience with CapCut, Canva, Meta Business Suite, or TikTok tools.

Responsibilities

Create, post, and manage engaging Reels, Stories, and other social content.
Stay on top of TikTok, Instagram, and Facebook trends, algorithms, sounds, and new features.
Capture and repurpose fun, authentic DivaDance content from classes, events, instructors, and members.
Write engaging captions and CTAs that drive comments, DMs, clicks, and bookings.
Monitor and respond to engagement, including following up with new followers, commenters, and warm leads.
Have genuine conversations with potential clients and help get them booked for their first class.
Track content performance and use analytics to understand what's working and what isn't.
Continuously test new content ideas and strategies to grow reach and engagement.