Coordinator, Social Media
About The Position
The Social Media Coordinator supports Bouldering Project’s local digital presence by creating authentic, timely, and engaging content that reflects the energy of the gym and its community. This role focuses exclusively on social media execution, partnering closely with gym leadership and the Regional Marketing Manager to bring the brand to life online. This position is ideal for someone who is highly observant, creatively curious, and enjoys capturing real moments, stories, and experiences as they happen. This role will work across both Minneapolis and St. Paul Bouldering Project locations.
Requirements
- Strong written communication skills with an eye for tone and clarity
- Comfort engaging with people and capturing content in an active, public environment
- Strong organizational and time management skills
- Self-motivated, adaptable, and able to work independently with guidance
- Availability to work a flexible schedule, including occasional evenings or weekends
Nice To Haves
- Experience managing or contributing to social media accounts for a brand, business, or community
- Familiarity with Instagram, Facebook, and mobile content creation tools
- Experience in a guest-facing or community-oriented role
- Interest in climbing, fitness, wellness, or creative storytelling
Responsibilities
- Execute the local social media strategy established by the Regional Marketing Manager
- Create, schedule, and publish content across approved social platforms (e.g., Instagram, Facebook)
- Capture and share authentic, real-time content that highlights the gym, staff, members, and offerings
- Write captions that align with Bouldering Project’s voice, values, and brand standards
- Monitor and respond to comments, messages, and inquiries in a timely and thoughtful manner
- Collaborate with gym leadership to ensure social content reflects current programming and updates
- Stay informed on social media trends and platform best practices and adjust execution as needed
- Partner with the General Manager and local teams to identify content opportunities
- Coordinate with the Regional Marketing Manager to ensure consistency across markets
- Maintain content calendars and track posts to support reporting and alignment
- Support basic analytics tracking (engagement, reach, consistency) as requested
Benefits
- Medical, dental, and vision insurance
- Eligible to participate in a 401(k) retirement savings plan
- Generous paid time off package
- Paid parental leave
- Employee Assistance Program (EAP)
- Free Bouldering Project membership for you and a plus one
- Discounts on gear, merchandise, and local retail partners
- A joyful, supportive, and respectful work culture
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
