Social Media Coordinator

Eau Claire Ford Lincoln•Eau Claire, WI

About The Position

Eau Claire Ford Lincoln is hiring a creative, organized, and energetic Social Media Coordinator to help tell the dealership’s story online, showcase its inventory and people, and engage with the community. The position was recently added, and this hire will work alongside the current Social Media Coordinator. The role combines creativity, photography, videography, writing, and marketing. The coordinator creates, schedules, and manages content across social media platforms to grow the dealership’s online presence and strengthen its brand.

Requirements

  • Strong familiarity with Facebook, Instagram, TikTok, and YouTube.
  • Excellent written and verbal communication skills.
  • Comfortable taking photos and videos using a smartphone and basic camera equipment.
  • Ability to work independently and manage multiple projects.
  • Strong attention to detail and organizational skills.
  • Positive attitude and willingness to learn.
  • Creative, self-motivated, and excited about creating content that connects with people.

Nice To Haves

  • Experience with Canva, CapCut, Adobe Express, or similar editing tools.
  • Marketing, communications, social media, photography, or related experience.

Responsibilities

  • Create and post engaging content for Facebook, Instagram, TikTok, YouTube, and other social media platforms.
  • Take photos and videos of vehicles, dealership events, employees, customers, and community involvement.
  • Edit photos and videos for social media, digital advertising, and website use.
  • Develop and maintain a social media content calendar.
  • Monitor comments, messages, reviews, and online engagement.
  • Assist with dealership promotions, events, giveaways, and marketing campaigns.
  • Collaborate with sales, service, and management teams to identify content opportunities.
  • Track social media performance and provide monthly reports and recommendations.
  • Stay up to date on social media trends, best practices, and platform updates.
  • Help maintain brand consistency across all online channels.

Benefits

  • Competitive hourly pay ($16.50–$18.50/hour)
  • Employee discounts
  • Paid time off
  • Health, dental, and vision insurance
  • 401(k)
  • Opportunities for professional growth and development
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