Coordinator, Social Media

[solidcore]•Arlington, VA

5d•Onsite

About The Position

[solidcore] is seeking a Social Media Coordinator to join its team at its headquarters in Arlington, Virginia. Reporting to the Social Media Manager, this role creates, publishes, and optimizes social content that brings the [solidcore] experience to life and helps build connections among clients and coaches. The position combines community management, content ideation and creation, and project coordination across teams. The coordinator manages publishing schedules and the content calendar, engages with audiences across social platforms, monitors conversations and performance, and prepares monthly reporting. The role also contributes content ideas, coordinates shoots, guides content submissions from coaches and studio teams, writes captions, and creates content from concept through editing and publishing when needed. The position calls for someone interested in fitness and familiar with the brand, social culture, and emerging trends.

Requirements

1–2 years of experience managing social media platforms for a brand, organization, or agency.
High familiarity with Instagram and TikTok.
Experience with social listening tools such as Talkwalker or similar.
Familiarity with design tools such as Adobe Photoshop, Adobe Premiere, and Canva.
Experience capturing photo and video content.
Strong written and verbal communication skills and the ability to craft compelling, on-brand content with talent.
Sound judgment and discretion when representing the brand in real time, including the confidence to respond independently in brand voice and the instinct to escalate when needed.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Ability to collaborate effectively with cross-functional teams.
Passion for boutique fitness.

Nice To Haves

A startup or entrepreneurial mindset.
Experience with YouTube, X, and Pinterest.
Familiarity with social media management tools such as Hootsuite or similar.
Comfort being on camera.

Responsibilities

Manage posting schedules to publish content at optimized times.
Maintain and update the content calendar, providing visibility to cross-functional partners and supporting social workflows and approvals.
Communicate changes and updates to align social content with broader marketing initiatives.
Respond promptly to direct messages and comments on Facebook, Instagram, TikTok, and X, escalating issues to internal teams as needed.
Use the brand voice to connect with current and prospective clients.
Monitor social listening dashboards for brand mentions, sentiment, competitor activity, and emerging trends.
Flag notable conversations, potential issues, and engagement opportunities to the team in real time.
Track owned-channel performance and identify what drives results at the post, campaign, and channel levels.
Build and maintain monthly performance reporting decks with takeaways, wins, underperformers, and recommended next steps.
Contribute ideas to monthly content calendars that inspire, entertain, and educate clients across social platforms.
Identify relevant trends and develop timely, platform-native content that fits the brand.
Coordinate production timelines and logistics for content shoots at studios and headquarters.
Write creative briefs and guide coaches and studio teams in creating content; review submissions for quality and brand alignment.
Create content end to end when needed, including concept development, on-site shooting, short-form video editing, and publishing.
Support larger content shoots with the broader team.
Write captions for all posts, ensuring copy is on-brand, platform-appropriate, and optimized for engagement.
Keep up with social industry news and bring ideas to the team for applying new insights to the company's social channels.