Influencer Marketing Coordinator

Wm Bolthouse Farms Inc• US,

3h•$27 - $30•Remote

About The Position

Generous Brands is seeking an Influencer Marketing Coordinator to support influencer strategy across platforms and help drive brand awareness and consumer engagement. The coordinator will support influencer seeding, VIP gifting, campaigns, events, creator relationships, and campaign measurement for the company’s brands. The role calls for someone who follows culture and current trends and is creative, goal-oriented, organized, data-driven, proactive, and positive. The candidate should be comfortable taking ownership, sharing ideas, working in a fast-paced environment, and managing multiple priorities. This full-time, regular position is remote and based in the Los Angeles area, with minimal travel. It reports to the Influencer Marketing Manager and is non-exempt. The stated pay range is $27–$30 per hour, plus an annual bonus opportunity.

Requirements

1–2+ years of experience in influencer marketing, PR, social media, digital marketing, or a related field.
Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
Highly organized, with exceptional attention to detail and the ability to manage multiple projects and deadlines simultaneously.
Proficiency in Excel.
Strong written and verbal communication skills and ability to build relationships with creators, agencies, vendors, and internal partners.
Comfort working in a fast-paced, collaborative environment and taking initiative to solve problems independently.
Data-driven mindset and ability to understand and communicate campaign performance and insights.
Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms.

Nice To Haves

Experience in food, beverage, beauty, health and wellness, or lifestyle brands.
Experience with influencer sourcing, campaign management, and/or analytics platforms.
Bachelor’s degree.

Responsibilities

Manage day-to-day logistics for the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.
Support VIP gifting programs from ideation and asset production through fulfillment and delivery.
Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives.
Support development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management.
Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics.
Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities.
Maintain an accurate, up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history.
Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs.
Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness.
Partner with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time.
Build and maintain relationships with creators, agencies, partners, and internal stakeholders through thoughtful, timely communication.
Manage multiple projects, priorities, and deadlines while maintaining organization, attention to detail, and follow-through.
Stay current on influencers, celebrities, brands, cultural trends, and emerging platforms, with an understanding of what drives meaningful engagement with target consumers.