Influencer Coordinator

Match Group•Los Angeles, CA

1d•$80,000 - $95,000•Hybrid

About The Position

Tinder's Social team is looking for an Influencer Coordinator to support the Influencer Marketing Manager in developing a creator and talent strategy. This role involves shaping talent and creator-led campaigns from conception to completion, including writing briefs, sourcing and vetting talent, coordinating logistics, supporting shoots, planning events and gifting, and analyzing metrics. The ideal candidate is highly engaged with internet culture, understands social media trends, and is meticulous with organization and data. Tinder is a global company focused on human connection, with a vast user base and a presence in over 190 countries. The company values taking the lead, moving fast, collaboration, open communication, safety, and fun. The Social team specifically focuses on leveraging cultural trends, dating behaviors, and audience insights to create engaging content across platforms like TikTok, Instagram, and YouTube.

Requirements

1-2 years of experience in influencer marketing, talent partnerships, or social media coordination
Experience writing or supporting creative/campaign briefs
Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics)
Strong organizational skills – able to manage multiple creator relationships and timelines at once without dropping details
Excellent written and verbal communication for talent-facing conversations
Familiarity with FTC disclosure guidelines and platform paid-partnership tools
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional
Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what performs with Gen Z women
Able to prioritize and move fast when timelines shift or something breaks last-minute
Flexibility for occasional evenings, weekends, and local travel for events and shoots

Nice To Haves

Existing relationships with creators, talent managers, or agencies
Experience with influencer discovery/vetting platforms (e.g., CreatorIQ)
Experience with social listening or analytics tools (Dash Social)
Experience coordinating gifting programs or PR mailer campaigns
Experience supporting on-site production or shoots
Experience planning small-to-mid-size events

Responsibilities

Shape campaign strategy, briefs, and campaign execution
Brainstorm creative concepts and campaign angles
Write and refine creator briefs, including deliverables, key messaging, brand guidelines, and creative direction
Research cultural trends, platform formats, and competitor activity
Maintain a real-time campaign tracker with links, publish dates, and talent status
Provide general administrative assistance to ensure campaign workflows remain on track
Source and vet talent, identifying and shortlisting creators aligned with campaign goals, target audience, and brand fit
Pull and analyze audience metrics to inform talent selection
Build and maintain long-term relationships with creators, talent managers, and agencies
Maintain an organized database of vetted creators and past partnership history
Flag brand safety or reputational risks when vetting creators
Spot and pitch reactive or trend-based creator moments
Track day-to-day communications with creators, talent managers, and agents
Track deliverables, timelines, and approvals across multiple campaigns simultaneously
Coordinate contracts and payments with Legal and Finance
Collect and track content usage rights and paid-amplification authorizations for creator posts
Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted
Facilitate the contracting lifecycle and manage end-to-end campaign logistics, including vendor onboarding, invoicing, and accounting documentation
Plan and host influencer events end-to-end, including guest lists, vendor coordination, and day-of execution
Concept and execute gifting campaigns, from sourcing to shipping logistics
Track and report on event and gifting ROI, including placements earned, sentiment, and reach
Pull post-campaign and day-to-day performance metrics, such as reach, engagement, sentiment, and conversion
Compile campaign recaps and post-mortems with clear takeaways
Feed performance insights back into future talent selection and brief development
Extract and organize performance metrics from active campaigns into internal tracking systems
Partner with the Social Content Lead to identify creators, influencers, and talent suited for Tinder's owned social pages
Coordinate creator and talent participation in owned content (i.e. episodic content)