Influencer Manager

BetMGM • Hybrid, NJ

2d • Remote

About The Position

The Influencer Marketing Manager will play a pivotal role in building and scaling BetMGM's inaugural Influencer Marketing Program. This is a unique opportunity to shape a new business function and help define how BetMGM (Sports), BetMGM Casino, BetMGM Poker, and affiliated brands show up in creator culture. Working cross-functionally with Media Partnerships, Social Media (Paid and Organic), and our agency partner, this individual will develop and execute influencer marketing strategies that drive brand awareness, affinity, and business impact. As a champion of influencer marketing and creator-led storytelling, this individual will help establish best practices, demonstrate the value of creator partnerships across the organization, and set the standard for how BetMGM engages within the creator ecosystem. The ideal candidate is a collaborative marketer with a deep understanding of social and influencer trends, has a competitive mindset, and the ability to balance creativity with measurable business outcomes.

Requirements

• 3 plus years of influencer marketing experience in an agency or corporate environment
• Proven ability to work both independently and collaboratively while delivering measurable business results
• Strong understanding of social media marketing, including paid and organic social strategies
• Deep passion for influencer marketing, creator culture, and staying ahead of emerging trends within the social and digital landscape
• Strong critical thinking and problem-solving skills, with the ability to pivot quickly and adapt in a fast-paced environment
• Exceptional attention to detail and organizational skills, with experience managing multiple projects and priorities simultaneously
• Proactive, self-starter mentality with strong written and verbal communication skills
• Hands-on experience with influencer marketing and social media management platforms such as CreatorIQ, Sprout Social, or similar tools.
• Proficiency in Microsoft Excel, PowerPoint, Outlook, and Word.
• Applicants must possess legal authorization to work for our company in the U.S. without the need for immigration sponsorship.
• At this time, this role is not eligible for immigration-related employment authorization sponsorship including H-1B, O-1, E-3, TN, OPT, etc.

Nice To Haves

• Experience within the gaming, sports betting, iGaming, or other highly regulated industries

Responsibilities

• Alongside cross-functional leadership and our agency partner, develop creator and influencer strategies across paid, organic, earned, and experiential media, supporting both brand awareness and business growth objectives
• Aid in the sourcing, vetting, selection, and activation of creators across sports, entertainment, lifestyle, gaming, culture, and other relevant categories who authentically align with BetMGM brand values, campaign objectives, and target audiences
• Stay ahead of emerging platforms, social trends, creator ecosystems, and cultural conversations to identify opportunities and keep strategies innovative and relevant
• Support all influencer-driven initiatives including experiential events, retail activations, and content amplification across owned, earned, and paid channels
• Act as a key stakeholder and point of contact as we develop our BetMGM influencer program in partnership with our agency partner
• Spearhead creator and influencer campaigns end-to-end, including strategic planning, talent identification, creative briefing, execution, timeline management, content approvals, and performance reporting in tandem with our agency partner
• Guide our agency in creator briefing and content development, ensuring all deliverables remain on-brand, platform-native, culturally relevant, and aligned with campaign goals
• Facilitate cross-functional collaboration between Social, Media Partnerships, Creative, Brand, PR, Legal, and external partners to successfully plan and execute creator marketing initiatives
• Serve as a creator marketing resource across the organization, sharing best practices, fostering collaboration, mentoring team members as we navigate and support this new area of the business
• Hold agency partners accountable to clean and efficient creator operations and program infrastructure, including creator databases, tiering frameworks, rate cards, usage rights, licensing, workflows, and influencer marketing playbooks
• Interpret creator campaign performance, defining KPIs and translating insights into recommendations that optimize future activations and demonstrate business impact
• Track program budgets, forecasting, agency and creator spend, and resource allocation to maximize efficiency, performance, and ROI
• Ensure all creator partnerships and content comply with ALL regulatory guidelines, brand safety standards, legal requirements, disclosure policies, and contractual obligations
• Other duties as assigned

Benefits

• Medical, Dental, Vision, Life, and Disability Insurance
• 401(k) with company match
• Pre-tax spending accounts including health care FSA and commuter savings
• Flexible paid time off
• Professional development reimbursement and ongoing skills training opportunities
• Employee resource groups
• Swag, ticket giveaways, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed