Influencer Manager

Koala

1d•Hybrid

About The Position

As Influencer Manager at Koala, you will lead the brand’s influencer and creator strategy in Australia – building authentic relationships with talent and creators that grow Koala’s community, reach and revenue. You’ll lead how Koala identifies, builds relationships and activates creators across brand and performance marketing, developing long-term partnerships alongside a scalable pipeline of creator and UGC content. Working closely with the broader marketing team, you’ll ensure creator activity is integrated across campaigns, product launches and cultural moments – and that great creator content works harder across the business.

Requirements

5+ years experience working in influencer, creator or social media marketing, with experience developing and scaling creator programs.
Experience with a fast-paced consumer, lifestyle or eCommerce brand is highly desirable
Strong experience with AU influencer landscape and strong creative judgement
Excellent project management and organisational capabilities
Proven experience managing budget and measuring commercial impact
Experience managing or mentoring junior team members
Strong communication, negotiation & relationship-building skills
Proficiency in social media platforms and influencer marketing tools
Data-driven decision maker with ability to analyse campaign performance and use this to inform future campaigns
Knowledge of industry regulations and standards
Highly organised and detail-oriented

Responsibilities

Own Koala’s influencer, creator & UGC strategy defining how creators contribute to reach, brand relevance, consideration and commercial growth.
Build and manage Koala’s creator ecosystem across long-term ambassadors, campaign talent, emerging creators and UGC creators, ensuring the right talent is matched to the right objective.
Identify, vet and nurture high-value creator relationships, building a strong pipeline of talent who genuinely align with Koala’s brand, audience and creative ambition.
Develop repeatable creator-led content formats and series that can live across our organic and paid channels, working closely with Social to integrate them into the broader content calendar.
Develop Koala’s ambassador program, establishing deeper, longer-term creator relationships that build distinctive association with the brand.
Own Koala’s UGC program, developing a scalable pipeline of creator-led content for organic, paid, performance channels, including sourcing, briefing, content rights/usage and performance feedback loops.
Lead creator strategy across major brand campaigns, product launches, seasonal moments and activations, working cross-functionally to ensure creators are built into plans from the outset rather than at the end.
Partner with Head of Brand, AU to develop creator strategies and guest lists around events, partnerships and cultural activations maximising reach before, during and after each moment.
Partner with Social & Growth to identify high-performing creator content that can be amplified, whitelisted, repurposed or adapted across paid and owned channels.
Own creator briefs and creative standards, ensuring content feels native to the creator whilst remaining distinctive and unmistakably Koala.
Manage the influencer and creator budget, balancing investment across reach, brand-building, content creation and performance objectives.
Establish clear reporting frameworks on reach, engagement and content performance delivering visibility to the business on how we are measuring success.
Build and maintain the marketing calendar ensuring a consistent pipeline of relevant, on-brand content across platforms.
Manage and develop the Influencer Coordinator establishing clear processes across outreach, gifting, contracting, onboarding, briefing, content approvals and reporting.
Stay close to emerging creators, platforms, formats and cultural behaviours identifying any new and relevant opportunities for our brand to show up in unexpected and relevant ways.

Benefits

Hybrid working
Generous time off - volunteer, parental, Koala life leave
Fully stocked kitchen with an emphasis on healthy local produce, think bougie brekky, salad bar, kombucha on tap, monthly barbies and more.
Pet-friendly office
Free Koala products with ‘mates rates’ for your friends and fam.
Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support.
Learning Management platform, individual and team growth budgets and dedicated days.
B Corp Certified
WWF Partnership
Volunteer days
Member of SoftLanding
1% contribution