Influencer Coordinator

Match Group•Los Angeles, CA

9h•Hybrid

About The Position

Tinder's Social team operates at the intersection of culture, conversation, and brand relevance, transforming internet trends, dating behaviors, and audience insights into engaging content. This team collaborates closely with Brand, Product, Partnerships, and Creative departments to define Tinder's presence across platforms like TikTok, Instagram, and YouTube, prioritizing speed, creativity, and cultural relevance to maintain Tinder's position in ongoing conversations. The Influencer Coordinator will support the Influencer Marketing Manager in developing a groundbreaking creator and talent strategy. This role is ideal for someone deeply immersed in online culture, knowledgeable about pop culture and emerging trends, and meticulous about organization and data management. The coordinator will be involved in all stages of talent and creator-led campaigns, from initial ideation to post-campaign analysis, including writing briefs, identifying and vetting talent, managing communications and logistics, assisting with shoots, planning events and gifting, and analyzing metrics to guide future collaborations.

Requirements

1–2 years of experience in influencer marketing, talent partnerships, or social media coordination
Experience writing or supporting creative/campaign briefs
Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics)
Strong organizational skills — able to manage multiple creator relationships and timelines at once without dropping details
Excellent written and verbal communication for talent-facing conversations
Familiarity with FTC disclosure guidelines and platform paid-partnership tools
Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional
Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
Able to prioritize and move fast when timelines shift or something breaks last-minute
Flexibility for occasional evenings, weekends, and local travel for events and shoots

Nice To Haves

Existing relationships with creators, talent managers, or agencies
Experience with influencer discovery/vetting platforms (e.g., CreatorIQ)
Experience with social listening or analytics tools (Dash Social)
Experience coordinating gifting programs or PR mailer campaigns
Experience supporting on-site production or shoots
Experience planning small-to-mid-size events

Responsibilities

Shape campaign strategy, briefs, and campaign execution
Brainstorm creative concepts and campaign angles alongside the Influencer Marketing Manager
Help write and refine creator briefs: clear deliverables, key messaging, brand guidelines, and creative direction
Research cultural trends, platform formats, and competitor activity to inform brief strategy
Maintain a real-time campaign tracker with links, publish dates, and talent status as content launches
Provide general administrative assistance to ensure campaign workflows remain on track
Identify and shortlist creators aligned to campaign goals, target audience, and brand fit
Pull and analyze audience metrics to inform talent selection
Build and maintain long-term relationships with creators, talent managers, and agencies
Maintain an organized database of vetted creators and past partnership history
Flag brand safety or reputational risks when vetting creators
Spot and pitch reactive or trend-based creator moments as they pop up
Track day-to-day comms with creators, talent managers, and agents
Track deliverables, timelines, and approvals across multiple campaigns simultaneously
Coordinate contracts and payments with Legal and Finance
Collect and track content usage rights and paid-amplification authorizations (e.g., Spark Ads codes) for creator posts
Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted
Facilitate the contracting lifecycle and manage end-to-end campaign logistics—handling vendor onboarding, invoicing, and accounting documentation
Plan and host influencer events end-to-end — guest lists, vendor coordination, day-of execution
Concept and execute gifting campaigns, from sourcing to shipping logistics
Track and report on event and gifting ROI — placements earned, sentiment, reach
Pull post-campaign and day-to-day performance metrics — reach, engagement, sentiment, and conversion where applicable
Compile campaign recaps and post-mortems with clear takeaways
Feed performance insights back into future talent selection and brief development
Extract and organize performance metrics from active campaigns into our internal tracking systems
Partner with the Social Content Lead to identify creators, influencers, and talent suited for Tinder's owned social pages — driving organic reach and growth
Coordinate creator and talent participation in owned content (i.e. episodic content)

Benefits

Flexible Vacation
10 Sick Days
Time off to volunteer and charitable donations matched up to $15,000 annually
Comprehensive health, vision, and dental coverage
100% 401(k) employer match up to 10%
Employee Stock Purchase Plan (ESPP)
100% paid parental leave (including for non-birthing parents) and family forming benefits
Mentorship through our MentorMatch program
Access to 6,000+ online courses through Udemy
An annual $3,000 stipend for your professional development
Access to mental health support via Modern Health
Paid concierge medical membership
Pet insurance
Fitness membership subsidy
Commuter subsidy
Free subscription to Tinder Gold