UGC & Influencer Marketing Coordinator

ALEXIA ADMOR FRENCH DESIGNER G

2d•$22 - $28•Remote

About The Position

Alexia Admor, a contemporary women's fashion brand selling through national retailers, e-commerce platforms, and its direct-to-consumer website, is seeking a creative, resourceful, and organized UGC & Influencer Marketing Coordinator to build and grow its creator marketing program. This is a part-time, fully remote role in the United States, scheduled for approximately 15–20 hours per week with flexible scheduling. Compensation is $22–$28 per hour, depending on experience. The coordinator will identify creators, develop cost-effective product-gifting collaborations, and create a consistent pipeline of high-quality lifestyle images and videos. The role manages creator collaborations from discovery and outreach through product selection, sample shipment, content review, and delivery. It works with design, merchandising, and e-commerce teams to develop content for Shopify, social media, email, digital advertising, and retail partners. The coordinator also researches creator platforms and AI tools, tracks campaign activity and costs, and provides weekly progress updates. During the first 90 days, success includes building a qualified creator network, launching a structured UGC and product-gifting program, establishing content and tracking workflows, and identifying creators and content formats that can be scaled.

Requirements

Experience with influencer outreach, UGC creation, social media marketing, or creator partnerships.
Strong familiarity with Instagram, TikTok, and short-form video content.
Excellent written communication and organizational skills.
Ability to independently manage multiple creators, deadlines, and projects.
Strong visual judgment and understanding of contemporary women's fashion.
Resourcefulness, proactivity, and comfort working independently in a remote environment.
Proficiency with Google Sheets, Excel, or similar organizational tools.

Nice To Haves

Previous experience with fashion, apparel, beauty, or lifestyle brands.
Experience coordinating product-gifting campaigns.
Familiarity with creator platforms such as Hue, minisocial, JoinBrands, Billo, or Insense.
Experience with Shopify, Canva, CapCut, or similar tools.
Familiarity with AI tools for marketing, research, and workflow automation.
Existing relationships with fashion creators or micro-influencers.
Experience tracking content performance or e-commerce marketing results.

Responsibilities

Research, identify, and recruit fashion content creators, micro-influencers, and brand enthusiasts who align with the customer demographic.
Build and maintain an organized database of potential and active creators.
Conduct creator outreach through Instagram, TikTok, email, and creator platforms.
Negotiate cost-effective collaborations, prioritizing product gifting and mutually beneficial partnerships.
Develop long-term relationships with creators who consistently produce compelling content.
Coordinate creator collaborations from initial outreach through product selection, sample shipment, and content delivery.
Develop creative briefs for try-on videos, styling demonstrations, lifestyle photography, product reviews, and testimonials.
Ensure content accurately represents garments, including fit, fabric, color, and styling.
Review creator submissions for quality, brand consistency, and commercial appeal.
Organize approved content for use across digital marketing and retail channels.
Maintain records of content usage rights and permissions.
Work with design, merchandising, and e-commerce teams to identify products that would benefit from creator-generated content.
Help develop lifestyle content for Shopify, Instagram, TikTok, email campaigns, digital advertising, and retail partners.
Support initiatives to improve product presentation, customer engagement, and online conversion.
Identify opportunities to repurpose successful content across multiple marketing channels.
Research and evaluate UGC platforms such as Hue, minisocial, JoinBrands, and Billo.
Use AI-powered tools to streamline creator discovery, outreach, campaign planning, and content management.
Recommend efficient, cost-effective ways to scale content production while maintaining authenticity and quality.
Track creator outreach, collaboration acceptance rates, content deliverables, and campaign costs.
Monitor cost per approved video or image and identify efficiency improvements.
Help evaluate which content formats, creators, and product categories generate the strongest results.
Provide concise weekly updates on progress and deliverables.