Influencer Marketing Specialist

Reflex Media, Inc.•, (Multiple States)

5d•$55,000 - $75,000•Remote

About The Position

Seeking.com is hiring an Influencer Marketing Specialist to own its influencer and creator marketing initiatives. The role manages the influencer lifecycle, including sourcing and evaluating creators, negotiating and securing partnerships, developing relationships, executing campaigns, coordinating deliverables, and supporting events. It includes overseeing paid and organic UGC initiatives and independently managing negotiations from initial outreach through contract execution, while collaborating with talent managers, agencies, creative vendors, and internal teams. The specialist will build and scale creator partnerships and campaigns that support brand awareness, audience engagement, and business growth. They will manage campaign concepts, budgets, timelines, contracts, content approvals, reporting, and optimization; coordinate influencer events and activations; and collaborate across Marketing, Brand, Creative, Social Media, PR, and Lifecycle & Growth. The role carries substantial ownership and requires balancing performance goals with Seeking’s brand positioning in a sometimes controversial space. This is a remote, full-time, exempt position open anywhere in the USA, with a requirement to work on a Pacific schedule long term and travel at least once per quarter as needed. Compensation is $55,000–$75,000 annually, based on experience. The position reports to the Marketing Manager.

Requirements

3–5 years of experience in influencer marketing, creator partnerships, performance marketing, or digital marketing, with direct responsibility for managing influencer campaigns.
Proven ability to independently manage influencer partnerships from sourcing and negotiations through campaign execution, reporting, and optimization.
Strong understanding of digital marketing fundamentals, including conversion tracking, attribution, marketing funnels, and customer acquisition.
Demonstrated ability to measure influencer campaign ROI using metrics such as CPA, CAC, ROAS, conversion rates, and cost per engagement.
Experience managing influencer marketing budgets, negotiating partnership rates, and evaluating creator investments based on expected and actual performance.
Experience working directly with influencers, talent managers, and agencies to negotiate deliverables, usage rights, licensing, and partnership terms.
Strong project management skills and ability to independently manage multiple campaigns, deadlines, budgets, and stakeholders simultaneously.
Familiarity with affiliate marketing, referral programs, promotional codes, and other methods of measuring influencer-driven conversions.
Excellent written and verbal communication skills, including the ability to present campaign performance, insights, and recommendations to marketing leadership.
Willingness to travel at least once per quarter for influencer events, productions, and company meetings as needed.
Ability to work on a Pacific schedule long term.
Understanding of creator culture, influencer trends, social media platforms, and emerging trends.
Highly organized, detail-oriented, proactive, and capable of solving problems independently in a fast-paced marketing environment.
Professional communication and relationship-building skills with creators, agencies, and partners; receptive to constructive feedback and willing to take accountability and improve.
Comfort using AI tools to improve efficiency and workflows.

Nice To Haves

Experience with influencer marketing platforms such as Upfluence, CreatorIQ, or similar creator management and reporting tools.
Experience with paid social advertising, particularly Meta Ads Manager and TikTok Ads Manager, and understanding of how influencer-generated content can support paid acquisition.
Experience with creator whitelisting, partnership ads, and paid amplification of influencer content.
Experience executing influencer campaigns for controversial consumer-facing brands in lifestyle, beauty, fashion, entertainment, luxury, or dating.
Experience managing high-profile influencers, celebrity partnerships, or large-scale creator activations.
Experience using AI tools such as ChatGPT to streamline influencer research, campaign management, reporting, and marketing workflows.

Responsibilities

Own end-to-end influencer recruitment, from identifying and evaluating creators through negotiation, securing partnerships, and managing long-term relationships.
Source, vet, and recruit influencers, UGC creators, ambassadors, and content partners across TikTok, Instagram, YouTube, Pinterest, and emerging platforms.
Build and manage a pipeline of creators aligned with the brand, target audiences, and marketing objectives; evaluate creator quality, audience demographics, engagement, and historical performance.
Lead influencer outreach, briefs, pitches, relationship development, and partnership negotiations.
Develop long-term creator partnerships and identify high-value creators at different levels of reach.
Plan and execute influencer campaigns from creator selection through launch, reporting, and optimization.
Develop campaign concepts and translate goals into creator plans, briefs, deliverables, and timelines.
Manage multiple campaigns simultaneously, overseeing deadlines, budgets, content development, feedback, approvals, posting schedules, and quality expectations.
Resolve campaign challenges proactively and maintain alignment with brand positioning, creative direction, and marketing priorities.
Negotiate rates, deliverables, exclusivity, usage rights, licensing, and partnership terms with creators, talent managers, and agencies.
Manage day-to-day relationships with influencer agencies and talent management partners, evaluate proposals and pricing, and monitor agency performance.
Manage allocated influencer budgets, assess creator pricing, and recommend budget allocation across partnerships.
Coordinate influencer contracts, agreements, payment schedules, invoices, usage rights, and licensing documentation with internal stakeholders and legal partners.
Maintain and improve influencer databases, campaign tracking systems, relationship management processes, and documented workflows.
Track partnership commitments, deliverables, finances, campaign status, and creator onboarding, execution, reporting, and renewal processes.
Support influencer events, brand activations, experiential campaigns, pop-ups, and creator experiences; coordinate attendance, travel logistics, itineraries, creators, agencies, vendors, and internal teams.
Collect, approve, and archive creator content after campaigns and events.
Develop influencer content ideas, creator collaborations, and campaign concepts; monitor creator culture, emerging creators, internet trends, platforms, and cultural opportunities.
Collaborate with Creative, Social Media, PR, and Brand teams to integrate influencer partnerships into broader campaigns and identify opportunities to repurpose content where usage rights allow.
Own campaign performance tracking and reporting; establish and monitor KPIs such as reach, engagement, impressions, traffic, conversions, and cost efficiency.
Analyze creator and campaign performance, assess ROI, and recommend whether partnerships should continue, expand, be renegotiated, or end.
Present recurring performance updates and recommendations to marketing leadership; test new creators, categories, and partnership formats.
Serve as the primary owner of influencer marketing execution, lead influencer workstreams, coordinate cross-functional stakeholders, and communicate campaign progress, challenges, and opportunities.
Contribute to influencer marketing planning, priorities, and future campaign development.