Senior Influencer & Affiliate Manager

BIC•New York, NY

3d•$119,665 - $149,581•Hybrid

About The Position

Tangle Teezer is seeking a Senior Influencer & Affiliate Manager to lead its influencer marketing and affiliate strategy, with a focus on brand awareness, cultural relevance, and measurable commerce results. The role develops and executes creator programs across platforms and owns the growth and day-to-day management of the TikTok Shop business. The successful candidate combines brand building, creator expertise, and performance marketing, building authentic creator relationships while translating content and influence into measurable business results. The role manages and mentors the Influencer Marketing Manager, providing strategic direction, development support, and oversight across the influencer marketing function. It also partners with Brand, Social, PR, Creative, E-commerce, and Sales teams to integrate influencer, affiliate, and TikTok Shop activity into broader marketing and commercial plans. Tangle Teezer is part of BIC World. The company describes its culture as self-starting, innovative, and collaborative, and highlights its PAC values: Proud, Authentic, and Championing each other. The position offers flexible working hours, a hybrid schedule of two office days and three work-from-home days, and a range of compensation and benefits.

Requirements

5–7+ years of experience in influencer marketing, creator marketing, affiliate marketing, social commerce, or a related field.
Prior people-management experience and demonstrated ability to coach, develop, and lead team members.
Proven experience developing and executing influencer strategies from conception through measurement.
Strong understanding of the TikTok ecosystem and TikTok Shop, including creator affiliate programs.
Demonstrated ability to drive measurable sales through creators and affiliate marketing.
Strong relationships and experience working directly with creators, talent managers, agencies, and affiliate partners.
Strong analytical skills and ability to translate performance data into actionable recommendations.
Excellent project management and organizational skills, including the ability to manage multiple campaigns and priorities simultaneously.
Strong negotiation and communication skills.
Deep understanding of social media trends, creator culture, and platform-specific content.
Entrepreneurial mindset and willingness to be hands-on and build processes in a growing organization.
Passion for beauty, hair, and the evolving creator economy.

Nice To Haves

Experience in beauty, haircare, fashion, wellness, or another premium consumer category is strongly preferred.

Responsibilities

Develop and own influencer, creator, affiliate, and TikTok Shop strategy to support brand awareness, cultural relevance, engagement, and commercial growth.
Manage, mentor, and develop the Influencer Marketing Manager by providing direction, prioritization, performance feedback, and day-to-day support.
Build and nurture a scalable creator ecosystem across macro, mid-tier, micro, emerging, and affiliate creators, cultivating long-term relationships with high-value talent.
Lead end-to-end influencer and creator activations, including creator selection, briefing, contracting, content development, approvals, execution, and reporting.
Own TikTok Shop growth and management, including affiliate recruitment, product assortment, promotional planning, creator campaigns, content strategy, and revenue performance.
Develop affiliate programming that encourages creators to produce high-quality shoppable content and consistently feature the brand’s products.
Partner with Brand, Social, PR, Creative, E-commerce, and Sales teams to integrate influencer, affiliate, and TikTok Shop activity into broader marketing and commercial plans.
Establish KPIs, reporting, and measurement frameworks for reach, engagement, content performance, traffic, conversion, revenue, ROI, and creator productivity.
Use performance data and platform insights to optimize creator selection, campaign investment, content strategy, product focus, and future activations.
Manage influencer and affiliate budgets, negotiate creator rates and contracts, oversee agency partners, and ensure campaigns are delivered on time and within budget.

Benefits

Flexible working hours with core hours from 10 a.m. to 4 p.m.
Hybrid working: two days in the office and three days from home.
Salary from $119,665 to $149,581, depending on job-related knowledge, skills, and experience.
Performance-related bonus of 15% based on annual salary.
27 days of holiday, with the option to buy or sell holiday days.
Two volunteering days per year.
Ten days working from any location of choice.
Flexible public holidays, with the option to swap standard public holidays for more meaningful dates.
Enhanced family policies.
Supportive Period and Menopause Policies.
401(k) scheme.
Dental insurance.
Vision insurance.
Life insurance.
Healthcare medical insurance.
Office perks including free breakfasts, snacks, and Happy Hour.
Meeting-free Fridays with an early 4:00 p.m. finish.
Pet-friendly office.