Influencer Senior Manager (NorthAm)

Wise•Austin, TX

8h•$109,000 - $139,000•Hybrid

About The Position

Wise is seeking an ambitious, commercially minded Senior Manager to lead its influencer strategy across North America. Based in the Austin office with the North American regional team, the role reports to the Global Influencer Team in London and connects global strategy with regional execution. The role is accountable for the direction and performance of the North American influencer channel. It owns the regional strategy across the US and Canada, supports the US Influencer Manager, directly leads and scales influencer activity in Canada, and develops Wise Business influencer strategy, beginning in North America. This is a hybrid position requiring at least three days in the office; during the first three months, the role is expected to be fully office-based.

Requirements

Extensive influencer marketing experience across the US and Canada, with a track record of building programmes that drive measurable customer growth.
Ability to focus on meaningful insights and metrics that drive real impact.
Ability to set a clear regional strategy while remaining close enough to execution to understand what is working.
Experience marketing to small businesses, entrepreneurs, or freelancers.
Commercial and analytical strength, including experience managing budgets, forecasts, and performance.
Effective cross-functional collaboration skills, with the ability to connect regional and global teams around shared priorities.
Comfort operating within a global reporting structure while being embedded in a regional team, and ability to connect both groups through clear communication and shared priorities.

Nice To Haves

Experience building influencer or ambassador programmes in fintech, financial services, or another regulated industry.
Affiliate or performance-partnership experience.
Experience leading and developing high-performing marketers.
French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.

Responsibilities

Own the North American influencer strategy and set priorities across the US and Canada.
Build annual and quarterly plans covering audiences, creators, channels, and investment.
Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency, and redirect investment.
Represent influencer marketing in regional planning and bring North American insights into global strategy.
Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through execution and optimisation.
Support the US Influencer Manager with strategic direction and opportunity sizing while the manager retains ownership of market execution.
Build a locally relevant Canadian programme and test propositions, formats, and partnerships to shape the market’s long-term growth roadmap.
Ensure North American influencer activity meets applicable regulatory, disclosure, brand-safety, and procurement requirements.
Manage senior relationships with relevant agencies, creator partners, platforms, and tools to improve programme quality and scale.
Develop and lead the global influencer strategy for Wise Business, beginning in North America, and define the role creators can play in reaching and converting business customers.
Identify priority audiences and creator segments, and partner with the Wise Business team on positioning and messaging.
Run structured tests of creators, messages, formats, and commercial models to identify what drives qualified customers and build a scalable roadmap.