Manager, Influencer

Adelphi Group•New York, NY

4d•$74,000 - $85,000•Hybrid

About The Position

Weber Shandwick is seeking a Manager, Influencer Strategy for its New York office. The role calls for deep knowledge of the influencer landscape and experience developing and executing integrated and influencer-led campaigns, particularly in the consumer marketing space. The manager leads execution across multiple client programs, advises clients, coordinates cross-functional teams, develops influencer strategies, and manages influencer talent and campaign performance. The position also includes mentoring junior staff and managing budgets, billing, staffing, and campaign deliverables. To the extent permissible by local law, employees are required to work in the office at least three days per week unless additional in-office days are directed by the agency or manager.

Requirements

5–7 years of experience, with expertise in consumer marketing.
Deep understanding of the influencer landscape and experience developing and executing integrated and influencer-led campaigns.
Intellectual curiosity and creativity.
Ability to understand compelling storytelling, brand activity in the press and on social platforms, and potential next steps.
Ability to speak, write, and edit succinctly and compellingly.
Strong deadline management, multitasking, and problem-solving skills; ability to work quickly and effectively.
Ability to work well on a team and independently.
Proficiency in Word, PowerPoint, Excel, and Outlook.
Attention to detail and commitment to delivering clear, precise work.
Demonstrated passion for influencer marketing, personally and professionally.
Demonstrated expertise in social platforms, user behavior, and emerging trends.

Nice To Haves

Knowledge of media databases, social tracking tools, and influencer management systems.
Specific interest in the luxury lifestyle, food, and design space.

Responsibilities

Lead execution of multiple client programs, budgets, and plans.
Maintain daily client contact and serve as a trusted resource and advisor.
Facilitate integration across strategy, creative, integrated media, and influencer teams.
Translate strategies into tactical plans and ensure team deliverables align with strategies.
Develop client messaging and oversee integrated media strategies to drive awareness with target audiences.
Proactively suggest improvements and ideas to exceed client expectations, drawing on industry knowledge and experience.
Manage budgeting, billing, and staffing with financial acumen.
Develop influencer strategies for yearlong plans and product launches.
Research, vet, contract, and manage relationships with influencer talent and third-party agents.
Develop influencer briefing materials and oversee briefings and content creation.
Monitor influencer content performance, track results against KPIs, and prepare detailed recaps.
Execute influencer strategies and identify timely influencer opportunities in the news cycle.
Communicate with clients daily, provide basic counsel, and participate in client meetings and presentations.
Proofread and edit client-related documents.
Manage client and team resources and deliverables for major campaigns and product launches.
Mentor junior staff.