Influencer Marketing Manager

Goliath•Los Angeles, CA

About The Position

Goliath is seeking an Influencer Marketing Manager to lead creator partnerships across its North American portfolio of toys, games, collectibles, and entertainment brands. The role owns relationships with creators, talent managers, agencies, and influencer platforms, and develops scalable programs that drive awareness, engagement, and conversion. Toy industry experience is not required. The manager develops influencer strategy, recruits and negotiates with creators, builds long-term ambassador programs, and collaborates with Brand, PR, Retail, and Social teams. The role also manages agency and vendor relationships, negotiates contracts and campaign terms, oversees campaigns from briefing through reporting and compliance, and creates performance dashboards and recommendations for executive leadership.

Requirements

At least 5 years of experience in influencer marketing, talent partnerships, the creator economy, social media, or entertainment marketing.
Demonstrated experience negotiating creator agreements and campaign partnerships.
Existing relationships with talent agencies, creator managers, influencer networks, and platform representatives.
Outstanding relationship-building and negotiation abilities.
Deep understanding of influencer marketing metrics and measurement.
Strong project management and organizational skills.
Experience building executive-level reports and dashboards.
Ability to navigate multiple brands and priorities simultaneously.
Comfort working in a fast-paced, entrepreneurial environment.

Nice To Haves

Experience managing six- and seven-figure influencer budgets.
Background in influencer agencies, talent management firms, creator economy platforms, entertainment marketing, consumer brands, or social media agencies.

Responsibilities

Develop and execute influencer marketing programs across Goliath’s North American portfolio.
Identify, recruit, negotiate with, and manage relationships with creators, from emerging voices to marquee talent.
Build long-term ambassador and partnership programs beyond one-off campaigns.
Collaborate with Brand, PR, Retail, and Social teams to integrate influencer programs into broader marketing initiatives.
Serve as the primary point of contact for talent agents, managers, and creator representation firms.
Maintain and expand a network of creator, agency, and platform partners.
Negotiate contracts, deliverables, usage rights, exclusivity terms, and campaign pricing.
Evaluate and onboard strategic influencer marketing vendors and scaling partners.
Manage end-to-end campaign execution across multiple brands, including briefing, content approvals, timelines, reporting, and legal compliance.
Ensure campaigns are delivered on time, on budget, and to performance expectations.
Develop monthly influencer performance dashboards for executive leadership.
Track performance metrics, including reach, impressions, engagement, video views, earned media value, clicks, conversions, and ROI.
Deliver actionable insights and optimization recommendations.
Benchmark performance across brands, partners, and creator tiers.