Influencer Marketing Manager

Pestie • Bluffdale, UT

2h • Onsite

About The Position

The Influencer Marketing Manager will build and grow the company’s influencer, affiliate, media affiliate, and TikTok Shop programs, using performance goals to guide creator selection, investment, incentives, and renewals. The role owns partnerships from recruitment and negotiation through campaign execution, payment, measurement, and optimization. The manager works with creative and paid media teams to develop effective creator content and turns relevant social trends and platform opportunities into tests. The position is based in the company’s Bluffdale office and is for someone located in Utah. The stated schedule is Monday through Friday, 9:00 a.m. to 5:00 p.m. Mountain Time.

Success means developing a growing network of productive creator and affiliate relationships, maintaining a consistent flow of effective content, and driving measurable customer acquisition. Campaigns should run smoothly, partners should feel supported, and reporting should clarify where future investment is warranted.

Requirements

• Independently managed hundreds of thousands of dollars in annual influencer spend, with demonstrated results against acquisition, revenue, or return-on-spend goals.
• Strong relationship skills, including earning trust, handling difficult conversations tactfully, and balancing partnerships with clear expectations and accountability.
• Excellent organization and ability to manage numerous partners, budgets, deadlines, communications, deliverables, and payments.
• Performance marketing fluency, including evaluating creator economics, measuring results, making investment decisions, and explaining results and attribution limitations.
• Strong social and creative instincts, understanding of Instagram, TikTok, and creator culture, and ability to recognize authentic content that motivates purchases.
• Experience launching or scaling creator or affiliate programs, including recruitment, compensation, negotiation, usage rights, and optimization.
• Ability to set priorities, build systems, and independently move from strategy to execution without a step-by-step playbook.
• Must be located in Utah and able to work from the Bluffdale office.

Nice To Haves

• Experience with direct-to-consumer brands.
• TikTok Shop experience.
• Media affiliate experience.
• Creator partnership ads experience.
• Experience with platforms such as GRIN.

Responsibilities

• Launch and grow a structured influencer program with flat-rate and flat-rate-plus-commission partnerships, aligning creator selection, investment, incentives, and renewals with performance goals.
• Launch and own the affiliate program, including commission structures, recruitment, onboarding, tracking, and ongoing partner engagement.
• Establish partnerships with publishers, editorial outlets, and commerce platforms to drive relevant exposure and measurable sales.
• Test TikTok Shop as a performance channel by coordinating creator recruitment, content, affiliate incentives, and internal operations; assess results and profitability to determine whether and how to scale.
• Build relationships with creators, talent managers, and agencies through clear communication, thoughtful feedback, fair negotiation, and reliable follow-through.
• Manage campaign budgets, outreach, contracts, briefs, usage rights, approvals, deliverables, and payments; keep partnerships organized and campaigns moving.
• Work with creative and paid media teams to develop effective creator content; monitor social trends, emerging talent, and platform changes and translate relevant opportunities into tests.
• Track acquisition costs, revenue, conversions, and return on spend, and communicate performance, needed changes, and investment recommendations.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed