Influencer Marketing Strategist

Tinuiti•Remote -CA, CA

2d•$90,000 - $100,000•Remote

About The Position

Tinuiti is hiring an Influencer Marketing Strategist to execute influencer marketing strategies aligned with brand goals, target audiences, and broader marketing objectives. The role develops campaign plans, including timelines, budgets, and KPIs, and leads influencer campaigns from identification and selection through execution and performance analysis. The strategist leads day-to-day client relationships, supports onboarding, offboarding, and account transitions, and works to ensure program requirements are delivered accurately and efficiently. The role also manages budgets, uses analytics to measure results and develop actionable insights, collaborates with internal teams and external partners, and monitors industry trends and emerging technologies to recommend innovative approaches. This is a fully remote role. Tinuiti is an independent full-funnel marketing agency with more than 1,200 employees and $4 billion in digital media under management.

Requirements

At least 5 years of experience in influencer marketing, digital marketing, or a related discipline, with a proven record of leading influencer marketing strategies.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
Knowledge of the influencer marketing landscape, social media platforms, and digital marketing trends.
Proficiency with analytics tools and metrics, and ability to translate data into strategic insights.
Excellent negotiation, communication, and project management skills.
Ability to multitask, prioritize, and manage time effectively across clients, partner relationships, and internal initiatives.
Strong interpersonal skills and ability to work effectively with internal and external teams.

Responsibilities

Execute influencer marketing strategies aligned with brand goals, target audiences, and marketing objectives.
Create campaign execution plans that include timelines, budgets, and KPIs.
Lead day-to-day client relationships, align account team recommendations with client objectives, build trust with client leads, and coordinate issue resolution with internal teams.
Support client onboarding, offboarding, and account transitions, and identify ideas, strategies, and growth opportunities.
Ensure program requirements are delivered accurately and efficiently and provide guidance to clients as needed.
Lead influencer campaign creation and management, from influencer identification and selection through execution and performance analysis.
Track campaign performance, evaluate results against key metrics, and derive actionable insights for continuous improvement.
Manage influencer marketing budgets and allocate resources efficiently to maximize campaign impact and meet financial objectives.
Collaborate with marketing teams, sales, product development, and external partners to create an integrated approach.
Monitor industry trends and emerging technologies in influencer marketing and social media, and recommend innovative approaches.

Benefits

Unlimited paid time off.
Fully remote work environment and flexible time off.
20 paid holidays, including multiple long weekends.
Medical, dental, vision, life, and disability coverage.
Flexible spending accounts.
Retirement plan with a 100% match on contributions up to 4%.
Fringe and Forma perks and wellness benefits.
Unlimited telemedicine and teletherapy at no cost.
Thankful giving.
Equity.
Parental leave: 16 weeks at 100% pay for birthing parents and 12 weeks for partners after the birth or adoption of a child.
On-demand learning, mentorship, and leadership and management development programs and resources.
Discretionary performance bonus.