Paid Media and Measurement Strategist, Influencer Marketing

Linqia•San Francisco, CA

10d

About The Position

Linqia is hiring a Paid Media and Measurement Strategist to develop paid media strategies that amplify creator content and demonstrate its impact. The role owns paid strategy for major brands, partners with Paid Media Analysts on campaign execution, and helps clients understand campaign performance and the reasons behind it. The strategist leads paid media and measurement on cross-functional client teams, translates business goals into paid social strategies, advises clients and agency partners, and contributes to new-business proposals. The role manages campaigns from planning through wrap, supports accurate campaign builds and reporting, and uses real-time data and testing to optimize toward client KPIs. The position also involves designing and analyzing third-party measurement studies, including brand lift and sales lift; creating wrap reports with insights and recommendations; identifying opportunities to grow client programs; sharing feedback with Product and Engineering to inform Resonate; and keeping up with platform updates and industry trends.

Requirements

2–4 years of paid media experience, including at least 1–2 years focused on paid social at an agency or brand.
Hands-on experience planning and optimizing campaigns on Meta and TikTok.
Familiarity with platforms such as Pinterest, YouTube, Snapchat, or programmatic.
Strong analytical skills, including the ability to connect performance data to business outcomes and communicate the findings clearly.
Experience presenting strategy and results to clients or senior stakeholders, and confidence making and supporting recommendations.
Strong attention to detail and a quality-assurance mindset.
Experience guiding others’ work, such as directing analysts, reviewing campaign builds, or mentoring teammates.
Ownership and follow-through, including raising risks early and seeing problems through to resolution.
Ability to manage ambiguity, multiple campaigns, and competing priorities in a fast-moving environment.

Nice To Haves

Experience amplifying creator or influencer content through paid formats such as Partnership Ads or Spark Ads.
Exposure to third-party measurement, including brand lift or sales lift studies.
Experience contributing to new-business pitches or proposals.
A genuine interest in social media, creators, and rapidly changing online culture.

Responsibilities

Lead paid media and measurement for cross-functional client teams, translating business goals into paid social strategies that amplify creator content across platforms.
Advise clients and agency partners by presenting recommendations, performance updates, and insights.
Contribute paid media strategies and learning agendas to new-business pitches and proposals.
Own paid media campaigns from planning through wrap in partnership with the Paid Media Analyst team.
Quality-check campaign builds and reporting to ensure launches are accurate, on brief, and set up for success.
Use real-time performance data and ongoing testing to optimize toward client KPIs and identify effective creators, content, and messages.
Design, execute, and analyze third-party measurement studies, including brand lift and sales lift.
Build wrap reports that communicate results, insights, and recommended next steps.
Use campaign learnings to inform future creative, talent, and media strategies.
Partner with Sales and Client Success to identify revenue opportunities, measurement solutions, and ways to grow client programs.
Share client feedback with Product and Engineering to help shape Resonate.
Monitor platform updates, new advertising products, and industry trends and bring new ideas to the team.