Paid Media and Measurement Strategist, Influencer Marketing

Linqia•San Francisco, CA

About The Position

Linqia is an independent influencer marketing agency in the US that uses its AI-powered proprietary platform, Resonate, to develop and execute creator-led strategies for leading brands. The Paid Media and Measurement Strategist turns creator content into high-performing paid media and demonstrates its impact. The role owns paid strategy for major brands, partners with Paid Media Analysts on execution, and helps clients understand campaign results and the reasons behind them. The strategist leads paid media and measurement on cross-functional client teams, translates business goals into paid social strategies, advises clients and agency partners, and contributes strategy and learning agendas to new business proposals. The role oversees campaigns from planning through wrap, supports accurate campaign builds and reporting, optimizes against client KPIs using performance data and testing, and designs and analyzes third-party brand- and sales-lift studies. It also develops campaign wrap reports and turns learnings into recommendations for future creative, talent, and media strategy. The role partners with Sales and Client Success to identify revenue and program-growth opportunities, shares client feedback with Product and Engineering to inform Resonate, and keeps current on platform updates, ad products, and industry trends.

Requirements

2–4 years of paid media experience, including at least 1–2 years focused on paid social at an agency or brand.
Hands-on experience planning and optimizing campaigns on Meta and TikTok.
Familiarity with platforms such as Pinterest, YouTube, Snapchat, or programmatic.
Strong analytical foundation, including the ability to connect performance data to business outcomes and communicate results effectively.
Experience presenting strategy and results to clients or senior stakeholders and making recommendations with confidence.
Sharp attention to detail and a quality-assurance mindset.
Experience guiding others’ work, such as directing analysts, reviewing builds, or mentoring teammates.
Ownership and follow-through, including raising risks early and seeing problems through to resolution.
Ability to work with ambiguity, manage multiple campaigns and priorities, and maintain quality in a fast-moving environment.

Nice To Haves

Experience amplifying creator or influencer content through paid formats such as Partnership Ads or Spark Ads.
Exposure to third-party measurement, including brand lift or sales lift studies.
Experience contributing to new business pitches or proposals.
Genuine interest in social media, creators, and rapidly changing online culture.

Responsibilities

Lead paid media and measurement on cross-functional client teams, translating business goals into paid social strategies that amplify creator content across platforms.
Advise clients and agency partners, presenting recommendations, performance updates, and insights clearly and confidently.
Contribute paid media strategy and learning agendas to new business pitches and proposals.
Own paid media campaigns from planning through wrap, partnering with Paid Media Analysts to build, launch, and optimize campaigns.
QA campaign builds and reporting to ensure launches are accurate, on-brief, and set up for success.
Use real-time performance data and ongoing testing to optimize toward client KPIs and identify which creators, content, and messages drive results.
Design, execute, and analyze third-party measurement studies, including brand lift and sales lift.
Build wrap reports that explain headline results, underlying insights, and recommended next steps.
Turn campaign learnings into recommendations for creative, talent, and media strategy in future programs.
Partner with Sales and Client Success to identify new revenue opportunities, measurement solutions, and ways to grow client programs.
Share client feedback with Product and Engineering to help shape Resonate.
Monitor platform updates, new ad products, and industry trends, and bring fresh ideas to the team.