Paid Media Influencer Analyst
About The Position
Hims & Hers is hiring a Paid Media Influencer Analyst to work at the intersection of its Influencer and Paid Media teams. The role focuses on sourcing, preparing, launching, and measuring influencer-driven ads across multiple product categories. The analyst will partner with the influencer/creator team to develop conversion-oriented content, then launch it through Meta Partnership Ads (allowlisting) and TikTok Spark Ads and manage it as part of paid media campaigns. The position combines an interest in creator content with responsibility for testing, optimizing, and scaling advertising performance.
Requirements
- Experience working directly with an influencer team to guide content creation and editing toward conversion-focused paid outcomes.
- Hands-on experience with Meta Partnership Ads or branded content tools, including allowlisting permissions setup and troubleshooting.
- Hands-on experience running TikTok Spark Ads using creators’ organic posts.
- Working knowledge of paid media amplification best practices for influencer and creator content on Meta and TikTok.
- Experience in ecommerce or direct-to-consumer paid social, with analytical skills to manage budgets, measure performance, and optimize toward efficiency targets.
- Strong cross-functional collaboration skills, working effectively with creative/influencer partners and performance media teams.
- Comfort with lightweight content editing and review to keep creator content on-brand and ready for platform launch.
Nice To Haves
- Experience in telehealth, healthcare, wellness, or another regulated or highly compliant advertising category.
- Familiarity with influencer/creator management platforms such as Grin, Aspire, or CreatorIQ.
- Basic video editing skills using CapCut, Premiere, or similar tools.
- Experience testing and scaling UGC or creator content outside influencer-specific programs.
Responsibilities
- Partner with the Influencer/Creator team to source and vet creators whose content and audiences fit paid media conversion goals across product categories.
- Write and guide paid media influencer briefs and edits to optimize content for conversion-focused ads.
- Set up and launch influencer ads through Meta Partnership Ads and TikTok Spark Ads, ensuring permissions, tagging, and boosting are in place.
- Manage and optimize live influencer ad campaigns, including budget pacing, audience testing, and creative refreshes, to meet conversion and efficiency targets.
- Measure and report influencer ad performance separately from and alongside brand- and creative-led paid social, identifying effective influencers, formats, and hooks.
- Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history.
- Apply paid media amplification best practices to influencer content, including platform-specific format, cropping, captions, and CTA placement.
- Share performance learnings with the Influencer team to guide future creator and content priorities.
- Partner with Legal and Medical to ensure influencer content and disclosures comply with healthcare marketing requirements.
Benefits
- Competitive salary and equity compensation for full-time roles.
- Unlimited PTO, company holidays, and quarterly mental health days.
- Medical, dental, and vision benefits.
- Parental leave.
- Employee Stock Purchase Program (ESPP).
- 401(k) benefits with employer matching contribution.
- Offsite team retreats.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
